The coffee industry has witnessed a significant shift with De'Longhi's strategic acquisitions and partnerships, positioning itself as a global leader in coffee equipment. In early 2025, the company reported an impressive €755.2 million in Q1 revenue, marking a 14.6% increase from the previous year. This growth is largely attributed to its acquisition of La Marzocco, a renowned specialty coffee brand, and Eversys, known for automatic coffee machines. These moves have enabled De'Longhi to expand its luxury home product offerings while maintaining its high-end appeal. Collaborations with brands like Porsche and Aimé Leon Dore further solidify La Marzocco's reputation in both the coffee and fashion industries, showcasing a trend where luxury brands extend their reach beyond traditional markets.
In December 2023, De'Longhi acquired a majority stake in La Marzocco for $374 million, marking a pivotal moment in its expansion strategy. This acquisition complements its earlier purchase of Eversys in 2021, reinforcing its position as a comprehensive solutions provider in the global coffee equipment market. According to CEO Fabio de'Longhi, La Marzocco significantly contributed to the group’s success through its robust brand recognition and prestigious collaborations. The partnership with Porsche exemplifies this synergy, enhancing the luxury perception of De'Longhi's products. Additionally, La Marzocco launched a custom Linea Micra espresso machine in collaboration with Aimé Leon Dore, a fashion brand noted for its influence in menswear. This initiative not only introduced limited-edition merchandise but also expanded the accessibility of luxury goods to a broader audience.
The integration of La Marzocco into De'Longhi's portfolio has been instrumental in broadening the company's market presence. By leveraging La Marzocco's strong brand identity, De'Longhi has successfully penetrated new consumer segments without diluting its premium image. For instance, the Café Leon Dore concepts in New York City and London utilize professional custom machines provided by La Marzocco, underscoring the brand's commitment to quality and innovation. Furthermore, La Marzocco continues to explore potential partnerships with other high-profile brands, ensuring its exclusivity remains intact while attracting consumers who value craftsmanship and excellence.
The coffee industry landscape is evolving rapidly, with luxury brands increasingly seeking opportunities to expand their customer base. Specialty coffee represents one of the most effective avenues for achieving this growth. Companies like Aimé Leon Dore are utilizing café concepts and strategic alliances to promote more affordable products without compromising their luxurious essence. Meanwhile, La Marzocco capitalizes on its brand strength to attract similar high-caliber partners, reinforcing its status among discerning coffee enthusiasts. As these trends continue to unfold, De'Longhi stands poised to benefit from La Marzocco's future endeavors, further cementing its dominance in the coffee equipment sector.
Through its recent achievements and forward-thinking strategies, De'Longhi demonstrates a clear understanding of the modern coffee market's dynamics. By aligning with brands that share its commitment to quality and innovation, the company ensures sustained growth and relevance. The successful integration of La Marzocco highlights how strategic partnerships can drive business expansion while preserving the integrity of each involved party. As the industry progresses, De'Longhi's leadership position will undoubtedly play a crucial role in shaping the future of coffee equipment worldwide.