Kendall Jenner and Bad Bunny have teamed up once more for Gucci Valigeria’s latest campaign, taking to the airport to showcase the newest offerings from the luxury brand. Released on Thursday, the campaign under the creative direction of Sabato De Sarno, shines a spotlight on the Gucci Savoy collection, distinguished by its striking fluorescent accents and a fresh twist on the brand’s iconic travel accessories. This marks the duo’s continued collaboration with Gucci Valigeria, having first graced the campaign imagery back in October, also set against the bustling backdrop of an airport.
The campaign is work of artistic director Riccardo Zanola, photographer Anthony Seklaoui and stylist Alastair McKimm.
However, the campaign has sparked a wave of reactions on social media, particularly targeting Kendall Jenner. Critics have roasted the supermodel for the depiction of her flying commercial in the campaign, with comments suggesting, “She would never” engage in such an ordinary mode of travel.
The juxtaposition of high fashion with the everyday scenario of commercial air travel has certainly caught the eye, generating buzz around the choices made for the visual narrative of the campaign.
Whether sparking debate or admiration, the collaboration between Jenner, Bad Bunny, and Gucci Valigeria continues to make headlines, blending the worlds of luxury fashion and pop culture in intriguing ways.