Moncler is taking over Milan Central Station, Birkenstock has announced London-based artist and jewellery maker Jyrell as its second artist in residence, and Progress Running Club has joined forces with Carhartt. On top of that, Swatch is looking to the moon, and LOEWE Paula’s Boutique has blessed us with a new fragrance. If you like the sound of that, keep reading to see what you need to know in our Monday Briefing below.
Dior’s dreamy B57 Low Sneaker merges sport and luxury
The Kim Jones-conceived Dior B57 sneaker perfectly fuses retro sportswear and elevated luxury. The low-top design combines materials that offer suppleness and comfort, ideal for everyday wear. Across the sidewall, an embroidered “CD” logo contains the Dior Oblique pattern, also used on the highly coveted Dior x Nike Air Jordan 1 silhouette, which exemplified Kim Jones killer take sneakers. If you like the look of these, head to Dior’s online store or your nearest Dior Boutique to get your hands on a pair.
LOEWE Paula’s Ibiza Cosmic is sorting us out for summer
If this weekend’s half-warm weather got you buzzing for summer, then fear not. LOEWE Paula’s Ibiza Cosmic will have you smelling like summer with a quick spritz of its fruity, woody, and ambery mist. It’s the first fragrance to debut in the LOEWE Paula’s Ibiza range and is inspired by the intriguing spiritual awakenings of cosmology, blended with the earthy pleasures of psychedelia – basically, it smells like fun in the sun. LOEWE Paula’s Ibiza Cosmic will be available from April,18 via the LOEWE fragrances website.
Moncler taking over Milan Central Station
Moncler doesn’t do things by halves, as seen with its mega St. Moritz FW24 show and last year’s West London takeover for the Art of Genius. Now, the Italian luxury label has set its sights a little closer to home, transforming Milano Centrale railway station into a public gallery for its immersive exhibition, “An Invitation to Dream,” curated by Jefferson Hack. The exhibition will see all the billboard and screen-based advertising sites in the station re-wired to create a Dreamscape of images and quotations from creative visionaries. Large-scale text pieces and slow-motion portraits will soar above the hustle and bustle of one of Italy’s busiest train stations below, inviting passers-by into a cultural conversation that lasts far beyond their visit. The exhibition will run from April 15-21.
Jyrrel is Birkenstock Studio’s second artist-in-residence
Birkenstock Studio: Walk With Me was launched in February, opening with a series of workshops held by its first artist-in-residence, Helen Kirkum. Now, it has been announced that London-based jewellery designer Jyrrel will be the second creative to host a series of workshops at Birkenstock’s East London space. On Saturday, April 6, Saturday, April 20, and Thursday, April 25, you will be able to customise your own Birkenstock products under the guidance of Jyrrel to help you bring your ideas to life through art. On top of this, there will be Necklace pendent workshops on Saturday, April 13, and Saturday, April 20, with finishing sessions held on Saturday, April 27 and Sunday, April 28. For more information, head here.
Charles Jeffrey LOVERBOY unleashes the Bitchy Bag
There are bags with attitude, and then there’s Charles Jeffrey LOVERBOY’s Bitchy Belt bag, which takes a classic leather bag and packs it with a monstrous cool. In a campaign video, the bag, named Mr Sprinkles, attacks fellow Vet surgery customers with its roaring mouth buckle as a nervous Veterinary surgeon attempts to perform surgery on the bag. If you think you’ve got what it takes to tame the Bitchy bag, grab yours here.
Admiral is getting us ready for the Euros
As Britain’s oldest sportswear brand, Admiral has seen its fair share of European footie championships and all the highs, lows, and just about everything in between that comes with the tournament. Now, Admiral is marking a new chapter in its history with its “The Team Dressers” collection, which serves as an ode to ‘80s football fan culture and the clothing worn on the terraces. Launching in the run-up to Euro 2024, the collection puts forward classic team colours of teams ranging from West Ham to England for a seasonless capsule collection rooted in Admiral’s impact on football. The collection is available to purchase via the Admiral website.
Proph is blessing us with a new single, “Milano”
Proph is the South London rapper who should be on your radar. He enriches UK hip-hop with his one-of-a-kind richness. It’s not just us who are excited by Proph; Stormzy, Wretch 32, and Ghetts are all fans, too. He’s just released a brand new single, “Milano,” which reflects his desire to perform during Milan Fashion Week, and we’re rooting to see it. Check out the track here.
Progress Running Club is setting the pace with Carhartt WIP
Progress Running Club is a beloved sports and community running store inspired by nostalgic ‘80s running culture. It’s safe to say it’s struck a chord with North London’s running community. Now, it’s gone worldwide, opening up in Japan and opening a new store in East London. To celebrate the location, Progress Running Store is teaming up with Carhartt WIP for a series of graphic T-shirts and hoodies, which will be available exclusively at Progress Running Club’s online store.
Swatch looks to the moon
Following the success of the initial Swatch Bioceramic MoonSwatch MISSION TO THE MOONPHASE, the Bioceramic MoonSwatch MISSION TO THE MOONPHASE NEW MOON model is seeing double. The model features a Moon Phase on the dial and even shows Snoopy taking a nap. The release arrives two years after the launch of Swatch’s collaboration with OMEGA, which remains one of the most talked-about watch collaborations of recent years. The Bioceramic MoonSwatch MISSION TO THE MOONPHASE – NEW MOON will be available from April 8 from Swatch stores. Only one watch per person can be sold in each store per day.
Trapstar is taking things stateside with its latest collaboration
Trapstar has headed across the pond for its latest collaboration with Desto Dubbs, “THAT’S A AWFUL LOTTA COUGH SYRUP.” The collection comprises 12 distinguished garments, including a range of outerwear, including puffer jackets, hoodies, and slogan T-shirts. The link-up exemplifies Trapstar’s ability to navigate and innovate within cultural movements in the UK and worldwide. The collection is available now via the Trapstar online store.
Swarovski unveils Venus Campaign for Spring Summer 2024
For SS24, Swarovski has tapped a cast of superstar models, including Irena Shayk and Fei Fei Sun, for a campaign that captures a series of bejewelled muses representing the strength, empowerment, grace, elegance, and creativity of modern womanhood. The campaign is lensed by Steven Miesel, with hair by Guido Palau and makeup by Dame Pat McGrath, and we love it.
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