Celebrating the launch of Zegna’s newest book ‘Born in Oasi Zegna’, the Italian luxury menswear brand Zegna and Media.Monks premier an interactive digital experience bringing the book to fashion lovers everywhere.
The immersive web experience invites individuals to delve into the enchanting world and legacy of Oasi Zegna, a sanctuary that embodies the core values of the Zegna brand: an ethos that keeps together people and environment, values and wellbeing, in a vertically integrated system of actions: a mindset. Through this digital journey, visitors can immerse themselves in the rich history, soul, and community of Zegna and the brand’s birthplace Oasi Zegna, gaining a deeper understanding of the brand’s legacy.
Complementing this immersive journey is a captivating digital film as part of a dynamic campaign showcased during Milan Design Week. Capturing the essence of Oasi Zegna, the film transports viewers to a verdant paradise, showcasing the lush flora and fauna native to the region.
Furthermore, Media.Monks and Zegna have joined forces to promote the significant three-year partnership between Zegna and Comune di Milano for the restoration of Milan Duomo’s flower bed. In an ethereal digital film crafted by Media.Monks, Piazza Duomo undergoes a breath taking transformation into a vibrant oasis, adorned with a variety of indigenous plants, flowers, and birds from Oasi Zegna, culminating in the rejuvenation of the Duomo flowerbed. This collaboration underscores Zegna’s unwavering commitment to sustainability and environmental conservation, as well as its dedication to preserving Italy’s natural heritage.
Discover the extraordinary world of Oasi Zegna and experience the convergence of luxury, art, and nature through Media.Monks’ ground breaking digital initiatives in partnership with Zegna. For more information and to embark on this transformative digital journey, visit here.