North American luxury ecommerce platform Saks has launched its media network with the aim of helping brands reach the Saks customer base with digital advertising.
As the company progresses on its strategy to serve the full continuum of luxury shoppers, the Saks Media Network will provide its first-party customer data and site traffic, while strengthening relationships with brand partners.
Saks’ strategic in-house media team will leverage customised strategies to help brand partners drive business and match their specific goals with opportunities, supported by reporting and insights.
The media network allows a broader set of partners to engage with a high value luxury customer segment.
Fashion brand Ramy Brook creative director and founder Ramy Brook commented: “Saks’ Media Network presented a new avenue to achieve our business goals by increasing our brand’s visibility and driving improvements in both traffic and revenue.”
Saks combines online experiences with in-person services through an exclusive partnership with the 41 Saks Fifth Avenue stores across North America.
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Saks Fifth Avenue’s ecommerce entity was launched by Canadian retail business group HBC in 2021.
The global luxury retail market size was valued at $462.7bn in 2023 and is predicted to grow at a compound annual growth rate (CAGR) of more than 6% during 2023 – 2028.
