An Australian fashion brand beloved by celebrities such as Rochelle Humes, Dakota Fanning, and Emily Ratajkowski has expanded its presence to the United Kingdom. Known for its sleek designs and timeless appeal, Dissh is now available at Selfridges. Founded in 2001, it wasn’t until an overhaul in 2020 by owner Lucy Henry-Hicks that the brand gained prominence among fashion editors in Australia. Fast forward to 2025, and Dissh has become a favorite among A-listers thanks to its elevated essentials like denim and tailored pieces. The brand’s debut at Selfridges features a curated selection designed specifically for UK customers.

Dissh's Journey from Down Under to London

In a vibrant twist of global fashion trends, Dissh, an Australian label known for its chic aesthetic, has made waves across the globe. Established two decades ago, this brand underwent a transformation in 2020 under the leadership of Lucy Henry-Hicks. Her vision redefined Dissh’s identity, steering it toward becoming a go-to name for high-quality clothing with a modern touch. By 2025, Dissh had firmly established itself as a staple in the wardrobes of many fashion influencers and celebrities alike. In its latest milestone, Dissh launched at Selfridges, bringing its signature styles to British shores. Key items include a sleeveless denim mini-dress, wide-leg jeans, and a stylish polka dot dress, all reflecting the brand’s sharp and clean design philosophy.

Beyond Dissh, other Australian designers are also making their mark internationally, with brands like Aje, Deiji Studios, and St Agni gaining popularity for their unique offerings.

As someone observing the evolution of fashion trends, it's inspiring to see how brands like Dissh can transcend geographical boundaries and redefine style preferences globally. Their presence in iconic retailers like Selfridges underscores the universal appeal of well-crafted, versatile pieces. For fashion enthusiasts, this marks not just an expansion but an opportunity to embrace quality and elegance effortlessly.