As one of the leading online platforms for children globally, a certain virtual universe has sparked significant interest among young users. This platform offers various interactive experiences that captivate its audience, but also raises concerns about financial literacy and safety. Our recent study explored how children engage with this digital realm, revealing insights into their decision-making processes when spending money.

During the research period from late 2023 to mid-2024, interviews were conducted with 22 children aged seven to fourteen, along with their parents. The findings indicated that eighteen out of twenty-two participants actively used this particular gaming service. To better understand their choices, each child was given a prepaid card worth twenty Australian dollars to spend freely. While some opted for tangible items like bicycle components or candies, a majority chose to invest in virtual goods within the game environment.

Despite being free to access, this platform generates substantial revenue through in-game purchases facilitated by its proprietary currency system. Concerns have been raised regarding the complexity of transactions and the prevalence of randomized reward systems, which some likened to gambling practices harmful to minors. Furthermore, issues surrounding inadequate parental controls and insufficient protection measures against exploitative content persist.

In light of these challenges, there is an urgent need for improved regulations aimed at safeguarding young gamers while fostering responsible consumption habits. By prioritizing user safety during design phases, developers can create environments where creativity thrives without compromising ethical standards. Encouraging transparency and education about digital economics empowers both children and adults alike, promoting healthier interactions within virtual spaces.