A notable alliance has formed between Terrapin Beer, a renowned craft brewery celebrated for its innovative and high-quality brews, and Orvis, the esteemed outdoor retailer with a legacy in fly-fishing. This partnership was initiated as part of Terrapin’s Terraprint initiative, aimed at reducing environmental impact while enhancing community involvement. Together, they celebrate the spirit of adventure and nature through three sweepstakes events running until the end of April, available to participants in select states where Terrapin's products are sold. Additionally, this collaboration extends support to the Chattahoochee Riverkeeper organization via the creation of Quality Hooch Ale, with proceeds benefiting river preservation.
In 2024, Terrapin Beer embarked on an ambitious journey to align its brand values with those of Orvis. Both companies share a profound commitment to sustainability and fostering community connections. To mark this union, Terrapin introduced a series of sweepstakes designed to engage enthusiasts of the outdoors. By visiting their website, participants have the opportunity to win exciting prizes such as Orvis gear packages and guided experiences along the Chattahoochee River. Carrie Shafir, Senior Brand Director at Tilray Beverages East Coast Brands, expressed enthusiasm about continuing this partnership, highlighting it as a meaningful way to honor loyal customers and celebrate shared values.
This collaborative effort goes beyond marketing initiatives; it also contributes positively to environmental conservation. Through the development of Quality Hooch Ale, a portion of the beer sales will be donated to the Chattahoochee Riverkeeper. This organization plays a crucial role in maintaining the ecological health of the Chattahoochee River. Such endeavors reflect Terrapin Beer's dedication to giving back to the communities that support them. Furthermore, Terrapin is set to commemorate its 23rd anniversary on May 10th, 2025, hosting a vibrant event featuring live music performances by Sunny Ortiz, specialty beers, food trucks, yard games, and local vendors. Early bird tickets offer discounted prices until April 26th, inviting all fans to join in the festivities.
Terrapin Beer Co., originally established in Athens, GA, in 2002, quickly gained recognition for its distinctive craft beers, including the Rye Pale Ale. Over the years, the company expanded from a modest 25-barrel brewhouse into a beloved institution known as the Terrapin Tribe. Comprising dedicated employees, distributor partners, retailers, and loyal customers, this community continues to thrive alongside Terrapin's growth. The brewery's sustainability program, Terraprint, underscores its commitment to minimizing waste, conserving water resources, and promoting recycling practices.
The alliance between Terrapin Beer and Orvis exemplifies how two brands can unite under common goals to create impactful change. Their joint efforts not only inspire joy among outdoor enthusiasts but also contribute significantly to preserving natural environments. As these partnerships continue to evolve, both companies remain steadfast in their missions to enhance communities and protect cherished landscapes.