A significant initiative aimed at alleviating period poverty is set to take place this Sunday, May 4th, as Lakefront Brewery renews its commitment with the 3rd Annual Period Supply Drive. In collaboration with Milwaukee Diaper Mission, the event will run from 11am to 5pm and aims to surpass previous contributions to support those in need. Since its inception in 2023, this drive has successfully gathered nearly 17,000 essential products, making a substantial impact on the local community.

This year, participants are encouraged to contribute generously through an innovative incentive program. For every individual disposable pad or tampon donated, Lakefront Brewery will reward donors with $0.25 in gift card credit, redeemable both during the event and on future visits. There's no cap on how much one can give, fostering a spirit of generosity where increased giving leads to greater rewards. This effort underscores the importance of collective action in addressing the growing demand for period supplies, which has surged by 50% over the past year alone, affecting approximately two out of five menstruating individuals who face financial challenges in accessing these essentials.

Milwaukee Diaper Mission plays a crucial role as a nonprofit organization that distributes necessary items such as period products via a network of trusted social service agencies. While all types of period products are welcome, there is a particular emphasis on collecting super absorbent and overnight varieties due to their high demand. Only unopened packages qualify for donation, and gift card incentives apply exclusively to tampons and pads. Those unable to attend on May 4th can still contribute by visiting Milwaukee Diaper Mission’s website. The success of initiatives like these highlights the power of community partnerships and demonstrates how businesses and nonprofits can unite to foster positive change, ensuring dignity and accessibility for all.