In a world that often glorifies constant productivity, stepping back from the hustle can lead to profound self-discovery. Petra Collins found herself reevaluating her sense of self during the pandemic. She realized that much of her identity had been intertwined with staying busy. This realization prompted her to focus on what truly brings her joy—relationships, family, and personal passions. For Petra, it's not about achieving perfection but embracing the complexities of life.

Petra’s experience working with & Other Stories was transformative. The collaboration allowed her to explore new dimensions of creativity and confidence. In a magical garden setting, she felt liberated from societal pressures and embraced a sense of freedom. Working with a female photographer added an extra layer of comfort and safety, enabling Petra to feel beautiful and assured. This experience highlighted the importance of creating spaces where individuals can thrive beyond their usual roles.

The campaign’s theme of transformation and renewal resonates deeply with Petra’s current stage in life. As a mother, she has undergone significant personal growth. Her perspective on identity has shifted, especially as she navigates the dual worlds of being a working professional and a devoted mom. Despite the challenges, Petra finds beauty in balancing both aspects of her life. Authenticity is at the core of her message. She emphasizes that life is messy and unpredictable, and that’s perfectly okay. Petra hopes others will recognize and appreciate the genuine human experience, rather than striving for an idealized version of success. Embracing authenticity allows us to connect more deeply with ourselves and others, fostering a more compassionate and understanding world.