A new marketing initiative from 7UP, the renowned lemon-lime beverage under PepsiCo, is making waves throughout Latin America. Titled "Quedémonos con lo refrescante," this campaign highlights themes of authenticity and simplicity, focusing on those cherished moments that bring joy when shared among friends over a cold drink. Partnering with celebrated actor and director Diego Luna, the brand taps into his relatable charm to convey its message. The effort includes a commercial crafted in collaboration with Luna, emphasizing the importance of embracing life's simple pleasures and staying grounded.

Inspired by the belief that genuine moments are often the most rewarding, 7UP has crafted a narrative that resonates deeply across cultures. Scarlette Espinal, Senior Marketing Manager at 7UP LATAM, explains that the campaign invites people to pause and appreciate everyday occurrences without pretense. Through this partnership with Luna, known for his down-to-earth demeanor, the brand aims to connect emotionally with consumers.

The centerpiece of the campaign is a lively advertisement featuring Luna, who played an active role in its creation. Directed by Sergio Granados and produced by Isla, the spot humorously reminds viewers that meaningful experiences don’t require grandeur—they simply need good company and a refreshing drink like 7UP. According to Luna, these unpretentious moments allow individuals to truly be themselves and enjoy life freely.

Expanding beyond traditional media, the campaign leverages digital platforms and social networks to engage audiences throughout Latin America. This multi-faceted approach ensures that the philosophy of finding joy in simplicity reaches as many people as possible.

As the campaign unfolds, it encourages participants to join the movement celebrating life’s purest joys. By aligning itself with such universal values, 7UP reinforces its position as not just a beverage but a symbol of authentic connection and refreshment.