In a bold move to redefine interactive entertainment, Activate is launching its immersive, high-tech gaming concept in Scottsdale, Arizona. Featuring 13 uniquely designed game rooms, the experience blends physical agility, mental sharpness, and team coordination through a variety of challenges. From laser mazes to digital hoops and motion-based puzzles, each room tests different skills while offering endless replayability. The venue, set to open on June 27, welcomes players aged six and up, making it ideal for families, school groups, and corporate teams. Already established across North America, the UK, and Dubai, Activate aims to expand further throughout Arizona following its successful debut in the Valley.
Interactive Adventure Awaits at Activate’s Scottsdale Launch
In the heart of Scottsdale, a vibrant new attraction is preparing to welcome thrill-seekers and puzzle solvers alike. Activate, an innovative high-tech gaming center, is opening its doors on June 27, introducing a dynamic lineup of games that combine physical movement with cognitive challenges. Each of the 13 themed rooms presents a distinct style of gameplay—from dodging lasers in “Mega Laser” to testing reflexes in “Portals” or sinking baskets under pressure in “Hoops.” One particularly popular challenge, “Mega Grid,” has already gained viral fame with over 70 million views on TikTok. Designed by Activate Games, these spaces are crafted to evolve in difficulty as players progress, ensuring a constantly fresh and engaging experience. With sessions lasting either one hour or ninety minutes, guests can enjoy multiple visits with different companions, each time discovering a new side of the adventure.
The appeal of Activate stretches far beyond casual gamers. With curriculum-approved educational content, the facility has become a go-to destination for school field trips during weekdays. Corporate groups also find value in the cooperative and competitive elements woven into the gameplay, making it a standout option for team-building events. Whether visiting with family, friends, or coworkers, the self-guided format allows for flexibility and fun without compromising excitement. Sébastien Piché, Activate Games’ VP of operations, expressed enthusiasm about bringing this experience to Arizona, highlighting the state's potential for future expansion. As the first location in the region, Scottsdale marks the beginning of what could be a widespread presence across the Grand Canyon State.
A New Era of Play: Where Technology Meets Teamwork
As someone who’s witnessed the evolution of arcade culture from pixelated screens to today’s immersive environments, Activate feels like the next logical step in interactive entertainment. It’s not just about quick reflexes or high scores—it’s about collaboration, adaptability, and shared moments of triumph. What stands out most is how seamlessly technology is integrated into physical play, creating a space where both kids and adults can unplug from daily routines and engage in something truly experiential. For communities seeking fresh ways to connect, learn, and compete, Activate offers more than just games—it delivers a modern playground for the mind and body.