Entertainment
Alejandro Bedoya: From Soccer Star to Financial Strategist
2025-06-23

With a career spanning continents and over a decade in Major League Soccer, Alejandro Bedoya has built more than just an impressive athletic résumé—he's crafted a financial blueprint for long-term success. Now serving as both player and front office executive for the Philadelphia Union, Bedoya’s off-field pursuits include a diverse portfolio of real estate, angel investments, and venture capital ventures. His journey from international play to business leadership highlights the importance of strategic planning and financial literacy.

Bedoya credits his early exposure to finance through his Colombian immigrant parents and formal education at Boston College for laying the groundwork of his fiscal mindset. As his soccer earnings grew, so did his investment strategies—from basic retirement accounts to private equity and real estate holdings across multiple states. He emphasizes the value of assembling a team of trusted professionals, including CPAs and wealth managers, while remaining actively involved in decision-making. His experience playing abroad also taught him the complexities of international taxation and currency fluctuations—lessons that further sharpened his financial acumen.

Beyond personal wealth-building, Bedoya is passionate about mentoring younger athletes, guiding them toward smarter money choices and even co-investing with teammates. His transition into a hybrid role with the Union reflects a broader vision of post-playing career opportunities in sports management. Through initiatives like SeventySix Capital’s Athlete Venture Group, he helps fellow athletes expand their influence beyond sports by building relationships and exploring new revenue streams. His story serves as a powerful example of how discipline, education, and foresight can transform fleeting athletic success into lasting financial independence.

In a world where many athletes struggle with post-career stability, Bedoya’s approach offers a compelling model of resilience and preparation. His ability to balance sport, family life, and enterprise showcases the potential for athletes to thrive beyond the field when equipped with knowledge, support, and a forward-thinking mindset. Ultimately, his journey reminds us that true victory lies not only in trophies but in the legacy we build through thoughtful action and shared wisdom.

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