British production giant All3Media, now part of RedBird IMI following a landmark acquisition, is ramping up its presence in the American unscripted television market. The company has announced the integration of several new production labels under the umbrella of Studio Lambert, known for hit shows like The Traitors. The first to join is MindMeld Entertainment, founded by seasoned producers Jill Goslicky and Vivian Choi, whose work includes popular series such as Below Deck and Love Is Blind. They will operate under the leadership of Studio Lambert’s Los Angeles-based president, working closely with top executives. This move marks the beginning of a broader expansion strategy focused on game shows and documentary-style programming. With existing hits like Squid Game: The Challenge and The Circle, Studio Lambert is poised for further growth as it strengthens its creative team and pipeline of projects.

New Creative Force Joins Studio Lambert Amid Expansion

In a strategic move during the vibrant autumn season, All3Media has integrated MindMeld Entertainment into its growing U.S. unscripted division led by Studio Lambert. Based in Los Angeles, MindMeld was co-founded by industry veterans Jill Goslicky and Vivian Choi, both of whom bring extensive experience from acclaimed productions such as Bravo's Below Deck series, Netflix’s Love Is Blind, and Amazon’s Sweethearts. Under the guidance of Studio Lambert’s President Jack Burgess, Goslicky and Choi are set to play pivotal roles in shaping the company’s upcoming slate of original content. This development follows the recent success of Studio Lambert’s Peacock hit The Traitors, which has already been renewed for a fifth season. Additional projects in the pipeline include new formats in game shows and follow-documentary genres, signaling a robust phase of creative expansion.

A Visionary Step Forward in Reality Programming

This latest development in the reality and unscripted entertainment space signals more than just corporate growth—it reflects a deeper shift toward innovation and storytelling diversity. As streaming platforms and traditional networks alike continue to invest heavily in original unscripted content, companies like All3Media are positioning themselves at the forefront of this evolution. By bringing in fresh yet experienced voices like those of Goslicky and Choi, Studio Lambert is not only expanding its production capacity but also enriching its narrative palette. For audiences, this could mean more emotionally resonant, character-driven series that push the boundaries of the genre. From competition-based formats to immersive docu-series, this expansion hints at a future where reality television continues to surprise, engage, and connect viewers across the globe.