South America's largest country is making waves in the global streaming industry. According to Omdia, Brazil has solidified its position as Netflix's second-largest subscriber market globally and is set to become the second-largest international FAST (Free Ad-Supported Streaming Television) market by 2029. The nation's success spans both subscription-based platforms and ad-supported services, showcasing a thriving digital entertainment ecosystem. With significant revenue projections and an increasing influence on global media, Brazil's streaming landscape continues to evolve rapidly.
In recent years, Brazil has carved out a formidable presence in the world of online video content. As highlighted by Maria Rua Aguete, Head of Media and Entertainment at Omdia, during the Samsung Summit at the RIO2C event, the country excels in both paid and free streaming ecosystems. Currently boasting 20.6 million Netflix subscribers, it ranks just behind the United States in terms of user numbers. This dominance extends beyond Netflix, with Prime Video and local platform Globoplay also contributing significantly to the market share. The adoption of various streaming models reflects Brazil's adaptability within the digital space.
Projected figures indicate that Brazil will soon hold a prominent place among international FAST markets. By 2029, the country anticipates generating $303 million in FAST-related revenue, placing it second only to the UK ($488 million). Such growth underscores the appeal of ad-supported services like Pluto TV and Samsung TV Plus, which have successfully penetrated the Brazilian market. These platforms are particularly favored for their live channels and accessibility through connected TV devices, resonating well with local audiences.
The economic implications of this surge in streaming activity are substantial. Estimates suggest that spending on online video content will rise from $9.9 billion in 2025 to $14.4 billion by 2029. Furthermore, Brazilian original productions are gaining international recognition, thanks largely to their unique storytelling style that combines cultural identity with universal themes. Titles such as "Desperate Lies" and "Senna" exemplify this trend, achieving notable success on platforms like Netflix.
This burgeoning sector not only highlights Brazil's pivotal role in shaping the future of global entertainment but also demonstrates how effectively it balances diverse viewing preferences. Through a combination of robust subscription services and innovative ad-supported options, Brazil continues to redefine what it means to be a leader in the digital age of media consumption.