Wine and Spirits
Caroline Frey Shifts Focus: French Estates to Swiss Vineyards
2025-08-05
A significant shift is underway in the world of fine wines, as a prominent figure in French viticulture reorients her professional journey. This article delves into the latest developments concerning Caroline Frey's decision to pivot her focus from her family's esteemed French wine properties to her Swiss vineyard interests, highlighting the blend of personal reflection and strategic succession planning that underpins this transition.

A New Chapter Unfolds: Passion Realigned, Legacy Endures

Celebrating Two Decades of Visionary Leadership: Caroline Frey's French Legacy

After an impactful tenure spanning two decades at the helm of her family's renowned French wine estates, the distinguished winemaker Caroline Frey has announced her departure from their directorship. Her leadership profoundly shaped properties such as Château La Lagune, Paul Jaboulet Aîné, La Chapelle Hermitage, and Château Corton C., leaving an indelible mark on their legacy and reputation within the global wine industry.

A Personal Crossroads: Health, Reflection, and Re-prioritization

This pivotal announcement stems from a recent health incident that compelled Ms. Frey to undertake a profound introspection into her work-life balance and personal priorities. This challenging period served as a catalyst for her decision to scale back her extensive commitments in France, opting instead for a more focused approach to her professional life.

Embracing a New Direction: Dedication to Swiss Vineyards

In a heartfelt declaration to her peers, Caroline Frey articulated her decision to channel her energies towards her Swiss vineyard holdings. She clarified that this move is not a complete withdrawal but rather a strategic realignment, allowing her to cultivate her passion for winemaking in Switzerland with the same fervor and commitment that characterized her work in France. This transition underscores her enduring dedication to the craft, albeit in a different geographic context.

Ensuring Seamless Succession: Delphine Frey Steps Forward

To guarantee a smooth and effective transition at the French wine estates, Caroline Frey has collaborated closely with her sister, Delphine Frey. Delphine, who has been increasingly involved in the estates' management, is now poised to assume expanded leadership responsibilities, ensuring continuity and stability for the prestigious properties. This familial collaboration highlights a shared commitment to the enduring success of the Frey family's wine enterprises.

A Foundation of Strength: The Enduring Influence of Jean-Jacques Frey

The familial bond and the unwavering support of their father, Jean-Jacques Frey, the visionary founder of the family group, are crucial to this transition. Caroline emphasized his invaluable role, acknowledging that his foundational vision and steadfast dedication continue to provide the bedrock for their collective achievements and the seamless passing of the torch to the next generation of leadership.

Preserving Excellence: Continuity Through Experienced Teams and Strategic Appointments

The transition is further supported by the seasoned teams at each estate, who have long collaborated with Caroline. These dedicated professionals are well-prepared to uphold the high standards of quality and operational excellence during this period of change. A new head winemaker is anticipated to be named in the coming months, a selection process guided by an unyielding commitment to excellence and a deep respect for the unique characteristics of each terroir, ensuring that the legacy of quality remains unbroken.

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