The Rose Arts Festival stands as one of Norwich’s most cherished summer traditions, drawing locals and visitors alike to the heart of the city for a vibrant celebration of creativity and culture. Taking place mainly on June 27 and 28, the event transforms downtown Norwich into a lively hub of artistic expression and musical performances. With roots dating back to 1965, the festival has evolved over the decades but continues to serve as a powerful testament to the unifying force of the arts.
Before the main festivities kick off, attendees can enjoy a special preview event titled “The Rose Arts Festival: Then & Now” at The Slater Museum on June 25. This fundraiser offers a visual journey through the festival’s history with curated photographs from past decades. Once the weekend begins, music lovers will find stages set across venues like Strange Brew Pub, Harp & Dragon, and Epicure Brewing, featuring diverse acts such as Passafire and The Main Squeeze. On Saturday morning, the annual 5K and 10K road race opens the day, supporting a meaningful cause by raising funds for cardiac safety education and equipment.
As the festival marks its 60th anniversary—despite a nearly two-decade pause in its early years—it reflects both its rich legacy and renewed energy. Originally founded by William O’Neal after being inspired by European celebrations, the festival once hosted big names like Stevie Ray Vaughan and REO Speedwagon. After a revival in 2017 led by Kelly August, the event has reclaimed its role as a community-driven cultural showcase. More than just entertainment, the Rose Arts Festival embodies how creativity can inspire unity, resilience, and pride within a city.
At its core, the Rose Arts Festival is more than an artistic gathering—it’s a symbol of community strength and renewal. By blending historical reverence with modern vibrancy, it reminds us that art and shared experiences are essential threads in the fabric of civic life. As Norwich comes together each year, the festival proves that when people unite around creativity, the result is not only joyful but transformative.