In a landmark decision, Credit One Bank has reaffirmed its sponsorship of the Credit One Charleston Open until 2031, introducing equal prize money for players beginning in 2026. This move establishes the tournament as a trailblazer in promoting gender equality within professional sports. As North America's largest women-only tennis event, the Charleston Open continues to set precedents by ensuring fair compensation and fostering an inclusive environment. The tournament, which has consistently broken records since its inception in 1973, now aims to inspire future generations by leading with fairness and innovation on and off the court.
The Credit One Charleston Open has long been recognized as a cornerstone of women's professional tennis. Since its establishment nearly five decades ago, it has championed the cause of female athletes through significant milestones such as being the first women’s tennis event to offer $100,000 in prize money. Fast forward to today, the tournament remains committed to advancing equity in sports. By increasing the prize money to match ATP 500 levels by 2026, the Charleston Open sets a new standard for other tournaments to follow. This commitment not only highlights the bank's dedication but also underscores the importance of recognizing talent irrespective of gender.
Amber Greenwalt, Senior Vice President of Brand and Advertising at Credit One Bank, emphasized the organization's pride in supporting this premier all-women’s tennis championship. She noted that the Credit One Charleston Open has cultivated a legacy of empowerment since its early days. Aligning with this vision, Credit One strives to empower individuals in their financial journeys while celebrating achievements. Furthermore, starting next year, the tournament champion will receive compensation comparable to male counterparts in similar events, reflecting a broader commitment to advancing equity both on and off the court.
Tournament owner Ben Navarro echoed these sentiments, expressing the belief in creating an environment where all athletes are acknowledged and rewarded equally. Providing equal prize money from 2026 onwards signifies a crucial step towards building a more inclusive and equitable future for tennis. This initiative aligns with the tournament's ongoing mission to promote fairness in sports and serve as a role model for upcoming generations.
With a history rich in breaking barriers, the Credit One Charleston Open has achieved remarkable feats over the years. In 1973, Rosie Casals became the inaugural champion, receiving a then-record-breaking $30,000 prize. Today, the tournament boasts a prize pool exceeding $1 million, attracting over 90,000 attendees annually and captivating millions of international television viewers. Recognized as the kick-off event of the clay season on the Hologic WTA Tour, it was named the WTA 500 Tournament of the Year for three consecutive years.
Beyond its athletic significance, the venue itself underwent substantial renovations in 2022 under the leadership of Charleston Tennis, LLC. Funded by Ben and Kelly Navarro as a gift to the City of Charleston, these upgrades transformed the 20-year-old facility into the state-of-the-art Credit One Stadium. Located on Daniel Island, the modernized site enhances experiences for patrons, performers, tennis players, and event management alike, solidifying its status as a world-class destination.
As the longest-running women's-only event in professional sports, the Credit One Charleston Open continues to shape the future of women's tennis. By implementing equal prize money ahead of schedule, it reinforces its position as a pioneer in advocating for gender equality. This bold step not only honors the past contributions of female athletes but also inspires the next wave of champions to strive for excellence without compromise.