This year, Anheuser-Busch and its distribution partners are celebrating 15 years of collaboration with Folds of Honor, a nonprofit dedicated to offering scholarships to the families of fallen or disabled U.S. service members and first responders. In honor of this significant milestone, Budweiser is enhancing its support by introducing a year-long donation opportunity and unveiling new limited-edition patriotic packaging benefiting Folds of Honor. Over the past 15 years, Anheuser-Busch has donated over $33 million, funding more than 6,600 scholarships. The company's commitment spans initiatives like the "American Beers for American Heroes" program, patriotic-themed packaging, and a national Clydesdale tour.

Through these efforts, Anheuser-Busch continues to demonstrate its dedication to supporting military and first responder communities. The organization’s longest-standing partner, Folds of Honor expresses gratitude for Budweiser's role in advancing their mission. With innovative campaigns and events throughout the summer, consumers can participate in honoring heroes through purchasing beer and attending community events featuring the iconic Budweiser Clydesdales.

Enhancing Support Through Innovative Campaigns

Budweiser is revolutionizing its approach to supporting Folds of Honor by providing year-round opportunities for donations. Consumers aged 21 and above can contribute by purchasing any Budweiser or Budweiser Zero 12-pack, with proceeds benefiting the cause. Additionally, the release of new limited-edition cans showcases patriotic branding and interactive features such as QR codes that direct users to learn more about Folds of Honor.

For over a decade, Anheuser-Busch has been committed to producing annual patriotic-themed packaging to support Folds of Honor. This year, the cans feature special graphics acknowledging the 15-year partnership milestone. Available throughout the summer, a portion of the proceeds from these exclusive packages will benefit the organization. These efforts exemplify Anheuser-Busch's ongoing dedication to fostering education and supporting the families of those who have made sacrifices for our nation. The campaign not only raises funds but also increases awareness about the vital work of Folds of Honor.

Engaging Communities Nationwide

As part of the celebration, Anheuser-Busch is launching the inaugural "American Beers for American Heroes" initiative. A portion of all Budweiser or Budweiser Zero draught sold between May and November will be donated to Folds of Honor. Furthermore, the "Buy a Hero a Bud" program allows consumers to express gratitude by purchasing beers for active-duty military personnel, veterans, or first responders at participating locations. Eligible recipients can redeem complimentary beverages using valid identification.

To amplify the message of support, the world-famous Budweiser Clydesdales will embark on a national tour, visiting communities across the country. Fans can engage with Folds of Honor at various events, including air shows, state fairs, sporting events, and local parades. The hitch schedule is available online, enabling enthusiasts to track upcoming appearances in their area. These activities underscore Anheuser-Busch's commitment to engaging the public in honoring those who serve while raising awareness and funds for educational scholarships. Through these collaborative efforts, the brand aims to continue making a meaningful impact on the lives of countless families nationwide.