Boxing
Dana White's Vision to Revolutionize Boxing with TKO
2025-03-19

UFC President Dana White has unveiled plans to venture into the world of boxing through a new promotion called TKO. Known for his bold initiatives, White believes that boxing is in dire need of reform and aims to address its longstanding issues. By aligning himself with partners who share his vision and values, White intends to create a global phenomenon that rivals the success of UFC. His ambitious plan includes expanding the sport internationally, ensuring that the United States remains at the core of its development.

In an exclusive interview with The Associated Press, Dana White expressed his dissatisfaction with the current state of boxing, asserting that it has been dysfunctional for years. Rather than being motivated by financial gain, he emphasized his desire to collaborate with like-minded individuals. "I want to work with people who have the same ideas and values as me," White explained. He outlined a strategy where potential partners would inform him of their programming needs, and together they would negotiate a mutually beneficial rights agreement. White’s passion lies in tackling challenges deemed insurmountable, and he is confident in his ability to transform boxing into a thriving industry.

Beyond merely launching TKO, White envisions taking the sport to unprecedented heights. His global outreach plans include organizing events across major countries such as Mexico, Canada, Brazil, Australia, and the UK. According to White, the key to building a successful boxing business lies in the involvement of the United States. Despite not announcing any signings or events yet, his commitment to making TKO as prominent as UFC remains unwavering. White stated, "We’re going all over the US and beyond. Just like UFC, this will be a worldwide sensation."

As Dana White embarks on this new journey, the boxing world eagerly awaits what TKO will bring to the table. With his track record of turning dreams into reality, there is optimism that White can indeed revitalize boxing. His focus on international expansion and strategic partnerships could redefine the sport, creating opportunities for fighters and fans alike. Time will tell whether TKO becomes the catalyst for change that White envisions, but one thing is certain—his entrance into boxing promises excitement and innovation.

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