A significant shift in the music industry is underway as Deezer introduces a new system for identifying artificially intelligent-generated tracks. The company has observed an alarming rise in AI-created content, with nearly 18% of daily uploads consisting entirely of machine-made music. While many of these tracks do not gain widespread popularity, Deezer highlights that a staggering 70% of their streams are fraudulent, aimed at exploiting royalty systems. In response, Deezer has implemented clear tagging for AI-generated music, ensuring such tracks are excluded from curated playlists and algorithmic recommendations.

This initiative represents more than just a technical update; it marks a pivotal moment in preserving the authenticity of music consumption. By filtering out fraudulent streams from royalty calculations, Deezer aims to restore fairness to artists and songwriters. Furthermore, the platform anticipates that this labeling will empower listeners to distinguish between human creativity and synthetic production. Despite AI-only songs currently comprising a modest 0.5% of all streams on Deezer, the trend's rapid growth necessitates immediate action. According to CEO Alexis Lanternier, the issue extends beyond Deezer, affecting the entire music industry, and transparency is crucial for maintaining trust with both users and stakeholders.

Innovation continues to drive solutions as Deezer invests in advanced detection technologies. The company filed two patents last December focusing on identifying unique signatures that differentiate genuine from synthetic content. This move coincides with broader discussions within the music industry, where major labels like Universal Music Group, Warner Music Group, and Sony Music Entertainment explore licensing agreements with AI startups amidst ongoing legal disputes over copyright infringement. Through proactive measures, Deezer underscores its commitment to protecting artistic rights while embracing technological advancements responsibly. Transparency and trust remain foundational principles guiding the future of digital music platforms.