Ed Sheeran explores the delicate balance between joy and sorrow in his latest music video for the track "Old Phone." Directed by Emil Nava, this visual representation of nostalgia delves into Sheeran's rediscovery of an old Blackberry phone. The video not only showcases intimate moments from his past but also involves fans in a unique pop-up pub experience. This venture into personal history and shared memories forms the essence of the upcoming Play album.

The video intertwines Sheeran's emotional journey with the stories of fans who contributed their own nostalgic clips. It captures heartfelt interactions and performances that emphasize the raw, emotional nature of the song. Sheeran’s recent surprise appearances at various venues further highlight his connection with fans and his dedication to creating meaningful experiences.

Rediscovering Memories Through Technology

In the video, Ed Sheeran embarks on a reflective journey as he sifts through old text messages on a forgotten Blackberry. These messages evoke memories of people no longer present in his life, prompting him to create a unique fan engagement opportunity. By establishing a temporary pub in Ipswich, Massachusetts, he invites fans to share their own nostalgic content from old devices, fostering a community around shared recollections.

This segment of the video intricately weaves together the construction of the Old Phone Pub and Sheeran's interaction with fans waiting outside. His outreach extends beyond the pub, including impromptu street performances and visits to local spots. The video highlights the emotional impact of these shared memories, featuring testimonials from individuals who submitted clips, such as a mother reminiscing about her deceased daughters and others reflecting on lost loved ones. These contributions add depth to the narrative, showcasing the universal theme of nostalgia.

Creating a Shared Experience with Fans

The video transitions into scenes of Ed Sheeran engaging directly with fans inside the pop-up pub. Here, the atmosphere is charged with emotion as he performs "Old Phone" alongside a band of Irish musicians. The walls of the bar project the submitted clips, forming a visual tapestry of collective memories. This immersive environment encapsulates the essence of the song, offering fans a raw and stripped-back musical experience.

Sheeran's intention was clear: to replicate the emotional resonance of the song through a tangible event. The video concludes with reflections from participants, underscoring the significance of the experience. Additionally, it touches on Sheeran's recent surprise mini-concerts in Boston and Nashville, reinforcing his commitment to connecting with audiences. These performances extend the theme of the video, emphasizing the importance of shared experiences and the power of music to bridge gaps between people. Through these efforts, Sheeran crafts a narrative that transcends individual stories, uniting fans in a celebration of memory and emotion.