A prominent shift in the music industry landscape occurred recently as Avex Music Group revealed its latest signing: We the Band, a renowned ensemble known for their collaboration with global star Justin Bieber. This talented group comprises bassist Harv, DJ Tay James, guitarist Julian Micheal, drummer Devin "Stixx" Taylor, and keyboardist O’Neil Palmer. Their contributions extend beyond mere accompaniment; Tay James has notably served as Bieber’s A&R, while Harv has crafted hit tracks such as “Forever” and the chart-topping “Peaches.” The partnership between these musicians and Bieber underscores a mutual respect and shared vision that transcends typical artist-band dynamics.

Avex's strategic move comes on the heels of appointing Brandon Silverstein as CEO of the newly formed Avex Music Group, following the acquisition of his company, S10 Music Publishing. Silverstein expressed admiration for the band’s creative synergy and personal connection, highlighting how this union fosters an environment ripe for innovation. With the backing of a major international conglomerate like Avex, We the Band is currently putting the finishing touches to their debut album, slated for release later this year. Although no exact date has been disclosed, fans can anticipate an array of distinguished guest artists featured on the record.

The journey of We the Band exemplifies the power of perseverance and collective talent. As they step into the spotlight with their original creations, supported by one of the world's leading entertainment groups, they embody the spirit of ambition and collaboration. This venture not only showcases the potential for new musical explorations but also reinforces the idea that meaningful partnerships can propel artists to greater heights, inspiring others to pursue their dreams relentlessly.