In an effort to combat the disproportionate impact of cardiovascular disease on Black communities, the American Heart Association has launched a pioneering challenge aimed at nurturing health tech entrepreneurs from Historically Black Colleges and Universities (HBCUs). This initiative seeks to address longstanding health disparities by fostering innovative solutions that improve social determinants of health, enhance cardiovascular well-being, and promote healthier environments. The program's first recipient, Shadrach Igwe, founder of CerTracker LLC, was awarded a $10,000 grant to further develop his digital credential management platform, which aims to streamline healthcare professional compliance and onboarding.

The Heart of Innovation HBCU Challenge: Driving Change Through Community-Led Solutions

In the heart of a season marked by change and progress, the American Heart Association introduced the Heart of Innovation HBCU Challenge, focusing on empowering the next generation of health tech entrepreneurs. This initiative specifically targets the urgent need to address the alarming rates of cardiovascular disease within Black communities, where over 57% of non-Hispanic Black adults suffer from some form of this condition. The challenge seeks to cultivate innovative solutions that not only tackle the root causes of these health disparities but also promote sustainable improvements in community health outcomes.

On a significant day in February 2025, Shadrach Igwe, an alumnus of Langston University in Oklahoma, emerged as the first recipient of a $10,000 grant. His company, CerTracker LLC, developed a digital platform designed to simplify credential management for healthcare professionals, thereby reducing administrative burdens and enhancing workforce efficiency. This award is part of a broader commitment to support entrepreneurs who can create lasting change through technology and innovation.

Earlier this year, five finalists were selected to participate in a rigorous four-week accelerator program. During this period, they received mentorship and training from industry experts to refine their business models and value propositions. The final showcase, held virtually on February 24, 2025, saw these innovators present their groundbreaking ideas, competing for the top grant. Each finalist brought unique perspectives and solutions, reflecting the diverse needs of underserved communities:

• Core Futures Innovations: Dorothy Oteng, an alumna from Howard University, focuses on developing culturally sensitive, data-driven technologies to empower marginalized populations.
• JiLuna: Shonta Williams and Michele Dugar, alumnae from Hampton University, offer personalized digital tools to assist women in managing menopausal symptoms.
• StoneFaced RX: Silver Horsley, an alumnus from Morehouse College, created a tele-dermatology platform providing equitable, personalized skin and hair care solutions.
• Zuri Fertility: Blair Matthews, an alumnus from Howard University, built a digital platform connecting couples to culturally competent fertility specialists and mental health therapists.

Through this challenge, the American Heart Association reaffirms its dedication to fostering the next generation of changemakers in equitable health. By investing in entrepreneurs from HBCUs, the organization aims to create meaningful and lasting improvements in health outcomes for all.

As a journalist covering this event, it is inspiring to see how the Heart of Innovation HBCU Challenge bridges the gap between innovation and community empowerment. This initiative highlights the importance of addressing health disparities through culturally relevant solutions, ensuring that those most affected have a voice in shaping the future of healthcare. It serves as a reminder that true innovation comes from understanding and addressing the lived experiences of marginalized communities, leading to more effective and sustainable health interventions.