In a combined effort to promote financial literacy among young people, Regions Bank and OneUnited Bank have launched impactful programs aimed at equipping the next generation with essential money management skills. Regions Bank introduced its 15th monthly Share the Good® initiative, focusing on helping learners build financial confidence through educational workshops and community partnerships across the Southeast, Midwest, and Texas. Simultaneously, OneUnited Bank announced its 14th Annual “I Got Bank” contest, offering ten children a $1,000 savings account each upon submission of creative projects related to financial literacy. Both initiatives highlight the growing emphasis on early financial education as a tool for long-term personal and community prosperity.

Community Engagement Meets Financial Learning

In April 2024, during National Financial Literacy Month, Regions Bank rolled out its latest Share the Good® campaign, mobilizing employees to deliver financial wellness education in local schools and organizations. With a focus on middle and high school students, Regions associates conducted interactive sessions designed to foster responsible financial decision-making. The bank’s Making Life Better Institute® has played a pivotal role in aligning these volunteer efforts with broader goals of community enrichment and economic empowerment.

Meanwhile, OneUnited Bank took a creative approach by launching its annual youth-focused contest. Children aged 8 to 12 from anywhere in the U.S. are invited to submit a book, essay, or artwork that illustrates how they would apply financial knowledge in daily life. Submissions are accepted until June 28, 2024, with winners announced by late August. Each selected participant receives a $1,000 savings account, encouraging them to begin building their financial future early. The program also offers free digital resources to support families and educators in nurturing sound money habits.

These coordinated efforts reflect a shared mission between both institutions: to instill confidence and competence in financial matters from an early age, ensuring that tomorrow’s adults are well-prepared to navigate economic challenges.

As a journalist observing this trend, it's inspiring to see banks stepping beyond traditional roles to become educators and mentors in financial literacy. By investing in youth through structured learning and creative engagement, these institutions are not only shaping individual futures but also laying the groundwork for stronger, more resilient communities. Programs like Share the Good® and “I Got Bank” prove that financial education is no longer an afterthought—it’s becoming a cornerstone of civic responsibility and sustainable growth.