A prestigious gathering took place near Geneva's airport, where an array of reporters, retailers, and Very Important Clients (VICs) assembled to marvel at the latest innovations in horology. This exclusive event featured surreal moments, such as a participant displaying an extraordinary collection of timepieces draped casually across their wrist, while others captured the scene with both professional cameras and smartphones. Amidst this spectacle, the staff remained composed, presenting items with grace and humor.

The Watches & Wonders exhibition offered attendees a dreamlike experience filled with luxury and opulence. The atmosphere was disorienting yet enchanting, blending jet-lagged fatigue with the vibrant energy of being surrounded by countless clocks and watches. Participants had the opportunity to handle exquisite pieces worth more than an average person’s annual income, enjoy complimentary champagne, and mingle with affluent individuals conducting their shopping with remarkable nonchalance. Despite the casual attire sported by some serious collectors, subtle indicators of wealth were evident, including Birkin bags and assistants carrying oversized shopping bags.

Engaging with these luxurious creations involved learning new terminology and etiquette, as well as observing intriguing trends. For instance, blue emerged as the dominant color theme, although dove gray was considered the most appealing. Nail polish shades leaned towards carnelian, ensuring hands remained elegant when on display. Some men opted for smaller watches, while women embraced versatility in sizes. Despite the dazzling array of diamond-encrusted designs, not every piece benefited from such embellishments. However, amidst the glamour, discussions touched upon real-world concerns like tariffs and fluctuating gold prices, indicating a quieter year within the industry. Ultimately, this unique event provided an unforgettable glimpse into a world governed by its own distinct rules and traditions, offering a delightful escape from reality.