Entertainment
Globalizing Entertainment: The Art and Challenges of Adapting TV Series
2025-06-19
While many believe that adapting a popular TV series for international audiences is simpler than creating an original show, industry insiders reveal that the process is far more intricate. Sergio Mendoza, VP of Scripted Development at NBCUniversal Telemundo Enterprises, highlighted this reality during a panel discussion at Conecta Fiction & Entertainment in Cuenca, Spain. This event brought together global entertainment leaders to explore the complexities of adapting content for diverse markets.

Harnessing Creativity Amidst Global Expectations

In today's interconnected world, television series adaptations are a bridge between cultures, yet they pose unique challenges. As audiences grow increasingly discerning, creators must navigate the delicate balance between staying true to the original material and introducing fresh elements that resonate with new demographics. This article delves into the nuances of adapting successful franchises, examining the creative tensions and opportunities that arise in the process.

Reimagining Success Across Borders

The adaptation of "Velvet," Atresmedia’s iconic Spanish drama, into "Velvet: El Nuevo Imperio" exemplifies the complexities involved in reimagining beloved stories for different cultural contexts. Set against the backdrop of contemporary New York rather than 1950s Madrid, the updated version explores universal themes like ambition and family dynamics while embracing a modern aesthetic. According to Mendoza, such projects require meticulous attention to detail, ensuring that each decision aligns with both the original spirit and the expectations of a new audience.

This endeavor often involves extensive discussions within creative teams, as every choice carries the weight of fan scrutiny. Audiences may criticize deviations from the source material or demand greater innovation, leading to a cycle of feedback-driven adjustments. However, these challenges also fuel creativity, pushing writers and producers to think outside conventional boundaries and craft narratives that captivate on multiple levels.

Balancing Innovation and Familiarity

Maria Pinilla, director of international and business affairs at Banijay Iberia, echoed concerns about risk aversion in the industry. While there is value in rebooting established formats, she emphasized the importance of nurturing original ideas. In regions like Latin America, where thrillers thrive, executives like Mendoza see potential in exploring untapped genres and stories. By blending familiarity with novelty, creators can attract broader audiences without sacrificing artistic integrity.

Pinilla argued that reliance on proven formulas stifles innovation, urging producers to embrace bold concepts that push the medium forward. For instance, while remakes guarantee some level of success due to pre-existing fan bases, truly groundbreaking work emerges when creatives dare to experiment. This approach not only enriches the storytelling landscape but also fosters a culture of continuous improvement within the industry.

Navigating Audience Feedback and Creative Pressure

Audience reactions play a pivotal role in shaping adaptations, influencing everything from character development to plot progression. When dealing with franchises that boast passionate followers, even minor changes can spark intense debate. Producers must therefore anticipate and address criticism proactively, using it as a tool for refinement rather than letting it hinder progress. Mendoza described this dynamic as a double-edged sword, noting how constructive feedback fuels creativity while excessive negativity can hinder innovation.

To mitigate these pressures, collaboration becomes essential. Open communication among writers, directors, and actors ensures alignment with project goals, while transparent engagement with viewers builds trust and loyalty. Moreover, leveraging technology allows creators to gather real-time insights, enabling them to adapt swiftly to shifting preferences and maintain relevance in an ever-evolving media environment.

Shaping the Future of International Content

As global streaming platforms continue to expand their reach, the demand for culturally relevant content grows exponentially. Events like Conecta Fiction & Entertainment serve as vital forums for sharing best practices and fostering partnerships that drive the industry forward. Executives from major studios discussed strategies for developing original programming tailored to specific markets, underscoring the significance of localized storytelling in achieving widespread appeal.

Looking ahead, the future of international content lies in striking a harmonious balance between honoring tradition and embracing change. By prioritizing authenticity, respecting audience input, and encouraging experimentation, creators can produce shows that transcend borders and leave lasting impressions. Ultimately, the art of adaptation is not merely about replication—it’s about transformation, turning familiar tales into compelling experiences that resonate universally.

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