In a notable shift in its product lineup, Google is set to discontinue its dedicated car accessory for the Google Assistant. Introduced in 2019, this device offered users an affordable way to integrate voice-activated features into vehicles that lacked built-in support for Android Auto. The accessory featured a microphone and connected via Bluetooth or AUX to allow hands-free interaction with Google Assistant. Now, as the tech giant moves forward with new advancements like Gemini, it appears these standalone devices will soon be phased out. Users are encouraged to transition to using their mobile devices or Android Auto for continued access to navigation, communication, entertainment, and smart home controls.

The JBL Link Drive and Anker Roav Bolt were among the popular models that plugged into the vehicle's power socket. These devices provided drivers with convenient access to Google Assistant through simple voice commands such as "Hey Google." With just a few words, motorists could inquire about traffic conditions, request directions, send messages, play music, and even control smart home devices—all while keeping their focus on the road. This integration proved invaluable for many drivers who sought a seamless connection between their digital lives and automotive experiences.

Priced at around $50-60, these accessories filled a gap in the market by offering an economical solution for vehicles without native Android Auto support. However, as adoption of Android Auto and Android Automotive grows, the demand for such external devices has diminished. The latest update to the Google app includes a deprecation notice indicating that support for these car accessories will cease in the coming weeks. Users are advised to switch to using their smartphones or leveraging Android Auto for ongoing access to Google Assistant functionalities.

The decision to phase out the Google Assistant car accessory aligns with broader trends in automotive technology. As more manufacturers incorporate advanced infotainment systems and connectivity options directly into their vehicles, the need for third-party solutions diminishes. While this move may disappoint some loyal users of the car accessory, it reflects Google's commitment to advancing integrated technologies that enhance driver safety and convenience. Moving forward, drivers can expect improved integration and functionality when using Google Assistant via their mobile devices or through Android Auto.