Hub Coffee Roasters, a distinguished name in the Reno coffee landscape, has recently inaugurated its impressive new multi-story establishment. This expansion underscores the brand's enduring commitment to its foundational values: cultivating a vibrant community hub, fostering deep connections with coffee producers, and offering an exceptional coffee experience. The thoughtfully designed space reflects an ethos of openness and engagement, ensuring every visitor feels a sense of belonging. Through architectural choices and operational practices, Hub continues to blend its passion for premium coffee with a dedication to social and environmental responsibility, solidifying its position as a local favorite.
A New Chapter for Community and Coffee Culture
\nHub Coffee Roasters' latest venture into a spacious, multi-floor cafe marks a significant milestone in its journey as a pivotal figure in Reno's specialty coffee community. Since its inception in 2009 by Mark Trujillo and his children, Joey and Jessica, the company has grown from a humble garage operation into a beloved local institution with three thriving locations. This newest outpost, which commenced operations in January 2025, is more than just a coffee shop; it's envisioned as a dynamic gathering place. The expansive second floor, capable of accommodating up to 80 individuals, is specifically designed for community functions, corporate gatherings, and various social events, fostering an environment where connections are naturally forged and celebrated. This intentional design choice reinforces Hub's motto: \"We exist to bring people together,\" extending beyond coffee appreciation to broader societal engagement.
\nThe architectural elements of the new Hub location artfully combine industrial chic with regional touches, reflecting both modern sensibilities and a deep connection to Nevada's heritage. Materials like steel, granite, and concrete lend an urban edge, harmoniously contrasted by abundant greenery and warm wood finishes. The ground floor features an innovative open bar layout, encouraging direct interaction and conversation between patrons and skilled baristas. Upstairs, darker wood tones create a more intimate and cozy ambiance. Throughout the space, subtle nods to Nevada's majestic mountain landscapes and a desert-inspired color palette reinforce the brand's \"Hub Means Nevada\" tagline. Gold accents are strategically placed to symbolize their \"Good as Gold\" philosophy, a testament to their unwavering commitment to quality in both roasting and service. Additionally, decorative elements, such as gold bike wheels framing large windows, pay homage to the company's roots in coffee and cycling culture. The chosen equipment, including a La Marzocco Swan grinder, a Victoria Arduino Eagle Tempo espresso machine, a Wilber Curtis G4 Thermo Pro Twin for drip coffee, and a Mahlkönig EK43 grinder, reflects a dedication to precision and excellence in coffee preparation.
\nFrom Bean to Brew: A Commitment to Sustainable Relationships and Quality
\nHub Coffee Roasters' approach to coffee transcends mere beverage preparation; it's a holistic philosophy centered on fostering meaningful relationships and upholding rigorous quality standards from cultivation to consumption. The company's dedication to responsible sourcing is exemplified by its direct partnerships with coffee producers, such as Luis Joquin Lovo and Mario Vilchez in Nicaragua. A profound aspect of this commitment is founder Mark Trujillo's involvement in three Colombian coffee farms—Finca las Nubes, las Veraneras, and Monte Bonito— forged through genuine connections established in 2016 with Vicente Mejia and Rodrigo Sanchez. These collaborations underscore Hub's belief in the power of direct relationships to ensure fair practices and exceptional quality at the source.
\nThe selection of green coffee beans at Hub is a meticulous process, prioritizing varietals like Caturra, which thrive in Reno's low-humidity, high-altitude environment. Their stringent criteria mandate minimal defects and a minimum score of 85 points, ensuring only the finest beans are chosen. In a competitive market, Hub differentiates itself by seeking out coffees with distinct characteristics, offering patrons unique flavor profiles. The roastery also actively experiments with co-fermented coffees, showcasing them across various brewing methods like espresso, drip, and cold brew. This innovative exploration serves not only to delight customers but also to initiate conversations about the intricate journey of coffee from farm to cup. Beyond their commitment to coffee, Hub Coffee Roasters maintains a strong community presence, actively supporting local organizations such as Renown Children’s Hospital and Nevada Athletics throughout the year, demonstrating their belief that business can be a force for positive change within the community they serve.