Despite Kendrick Lamar's incredible achievements in the music industry, his streak at the American Music Awards has concluded without a grand sweep. While securing a win for Favorite Hip Hop Song, Lamar faced stiff competition from Billie Eilish and Eminem. Eilish took home Artist of the Year, Album of the Year, and Song of the Year, overshadowing Lamar's nominations. Eminem claimed both Favorite Hip Hop Artist and Favorite Hip Hop Album. Furthermore, Bruno Mars and Lady Gaga triumphed over Lamar and SZA in Collaboration of the Year with their hit "Die With A Smile," which also won Favorite Music Video.
Though not victorious at the AMAs, Lamar continues to set records elsewhere. His recent concert performance alongside SZA in Seattle grossed $14.8 million, marking him as the first rapper to surpass the $14 million mark for a single show. This feat included the largest audience on their tour so far, with nearly 61,000 attendees. Additionally, "Not Like Us" made history by being the first rap song to spend an entire year on the Billboard Hot 100.
Despite not taking home multiple trophies at the AMAs, Kendrick Lamar has been making significant strides in live performances. Breaking numerous financial benchmarks, his concerts have redefined what is possible within the rap genre. His Seattle show, part of the Grand National Tour, achieved unprecedented revenue, showcasing Lamar's unparalleled appeal among fans.
In a remarkable display of his popularity and influence, Kendrick Lamar shattered previous records set by The Weeknd with a staggering $14.8 million gross from a single concert in Seattle. This achievement highlights Lamar's dominance in live performances, drawing nearly 61,000 attendees. Earlier this year, he broke his own record at AT&T Stadium in Dallas, earning $11.822 million in one night. Such feats elevate him as the highest-grossing Black artist for a single live event, surpassing The Weeknd's prior record of $9.8 million. The opening night of the Grand National tour in Minneapolis further solidified his legacy, generating over $9.1 million from more than 47,000 fans at an average ticket price of $192.70.
While Kendrick Lamar's AMAs experience did not yield the anticipated results, his broader accomplishments continue to redefine boundaries in the music world. His track "Not Like Us" holds a unique place in chart history, setting new standards for rap songs. These milestones reflect his ongoing impact beyond awards ceremonies.
Kendrick Lamar's contributions extend far beyond traditional award shows, as evidenced by "Not Like Us" achieving a historic milestone as the first rap song to remain on the Billboard Hot 100 for an entire year. This accomplishment underscores Lamar's ability to transcend typical genre limitations and captivate diverse audiences. Although he didn't secure victories in key categories at the AMAs, his influence remains undeniable. Competitors like Billie Eilish and Eminem may have taken home accolades, yet Lamar's groundbreaking performances and chart-topping achievements demonstrate his lasting significance in the music landscape. His consistent innovation ensures that his legacy will endure regardless of specific award outcomes.