A groundbreaking collaboration is set to electrify the motorsport world, as Bare Knuckle Boxing (BKB) teams up with driver Layne Riggs and Front Row Motorsports. This dynamic partnership will feature a series of high-profile events throughout the upcoming season. The alliance between these organizations marks an exciting new chapter in both combat sports and racing history. Combining the adrenaline-fueled excitement of bare knuckle boxing with the speed and precision of NASCAR promises to deliver unforgettable moments on and off the track.

The journey begins at Rockingham Speedway, where Riggs will showcase his Ford F-150 adorned with BKB branding across five key NASCAR CRAFTSMAN Truck Series races. Beyond these headline appearances, BKB will maintain a strong presence throughout the entire 2025 season as an associate sponsor. For Riggs, this partnership represents more than just commercial alignment; it reflects his deep passion for combat sports. "This collaboration aligns perfectly with my career trajectory," he expressed enthusiastically. With consistent performances and growing momentum, Riggs envisions celebrating victories alongside BKB during their shared campaign.

This union symbolizes much more than a simple sponsorship agreement—it embodies the spirit of innovation and ambition driving both industries forward. According to Mike Vazquez, co-founder of BKB, "Layne Riggs exemplifies the next generation of talent reshaping motorsports." By merging two distinct yet equally thrilling worlds, this partnership sets the stage for unprecedented success. As fans eagerly anticipate tonight's "Brawl at the Beach" event in Myrtle Beach, South Carolina, they are reminded that greatness often arises from unexpected collaborations. Whether witnessed live or through ViceTV broadcasts, such ventures remind us all of the boundless potential achieved when diverse passions converge.