A major transformation is underway at Mattel as the renowned toy manufacturer merges its film and television divisions into a unified entity known as Mattel Studios. This strategic move aims to leverage the power of its iconic brands to produce compelling entertainment content. By consolidating resources, the company hopes to replicate the remarkable success achieved by the Barbie movie phenomenon. Under the leadership of Robbie Brenner, appointed as president and chief content officer, Mattel Studios will focus on collaborations with top creative talents to deliver culturally relevant and globally appealing content.

Building on its legacy of beloved brands, Mattel's portfolio includes timeless names such as Hot Wheels, Fisher-Price, American Girl, Matchbox, Masters of the Universe, Polly Pocket, and Uno. The recent triumph of the 2023 Barbie film, starring Margot Robbie and Ryan Gosling, has set a high benchmark with over $1.4 billion in global box office revenue and nine Oscar nominations. Looking ahead, Mattel plans to captivate audiences further with upcoming releases like "Masters of the Universe," a live-action feature inspired by He-Man action figures, scheduled for June 2026, and "Matchbox," based on miniature car models, set for fall 2026. Additionally, the company continues to expand its television presence through animated series like "Hot Wheels Let’s Race" and "Masters of the Universe: Revolution."

Inspiring creativity and innovation across media platforms, Mattel Studios appoints Jennifer Breslow as head of television, bringing her extensive experience from Legendary Entertainment. Future projects include "Bob the Builder," an animated theatrical movie featuring Anthony Ramos as the lead voice, and a live-action adaptation of "Polly Pocket," rooted in the nostalgic charm of the 1980s dolls. These endeavors underscore Mattel's commitment to enriching popular culture while fostering connections between audiences worldwide and their cherished childhood icons.