In the heart of Washington state, a significant milestone for broadcast innovation has been achieved as KBTC Public Television introduces its new virtual ATSC 3.0 channel. This development aims to enhance accessibility and quality for viewers equipped with NextGen TVs. The new channel mirrors the content of KBTC's primary channel but offers advanced features tailored for modern television technology. Through collaboration with Sinclair Broadcast Group and America’s Public Television Stations (APTS), similar initiatives have been rolled out in other cities like Reno, Nashville, and Omaha over the past year. This move reflects public broadcasters' dedication to integrating cutting-edge technology into traditional media platforms.
A New Chapter in Broadcast Technology
During a vibrant autumn season, the city of Tacoma witnessed the launch of KBTC-VC, a virtual ATSC 3.0 channel by Seattle-based broadcaster KBTC Public Television. Positioned on virtual channel 28-11, this service delivers identical programming to the main channel 28-1 while offering improved accessibility for users with NextGen TV-enabled devices. By utilizing electronic programming guide information transmitted through the airwaves, this channel allows seamless access via internet-connected televisions. To enjoy this feature, viewers might need to perform a "Channel Scan" or "Auto-Tune" within their settings menu. This initiative follows similar projects in Reno, Nashville, and Omaha, all facilitated through partnerships between public broadcasters and industry leaders.
DeAnne Hamilton, Executive Director and General Manager of KBTC Public Television, expressed enthusiasm about introducing NextGen TV in the region. She emphasized that this launch underscores KBTC's commitment to innovation and reducing barriers to high-quality media services for residents of western Washington. Kate Riley, President and CEO of APTS, echoed these sentiments, congratulating KBTC on expanding NEXTGEN Broadcast Service reach and enhancing local public television offerings relied upon daily by communities across Tacoma and western Washington.
From a journalist's perspective, this advancement signifies not only technological progress but also an important step toward bridging digital divides. It demonstrates how public broadcasters continue to adapt and evolve alongside emerging technologies, ensuring equitable access to essential information and entertainment resources. As more regions adopt such innovations, the potential impact on audience engagement and satisfaction could be profound, paving the way for future developments in broadcast media.