A landmark multi-year agreement has been forged between Nielsen, a leader in audience measurement and analytics, and Fox Television Stations. This partnership focuses on advanced local TV measurement across 18 of Fox’s key U.S. markets. Additionally, the deal incorporates Scarborough data to offer deeper insights into media consumption patterns and consumer behavior, along with the evaluation of streaming audiences through all 17 of Fox's local CTV apps. Beyond traditional metrics, Fox Television Stations will leverage Nielsen’s cutting-edge Advanced Audiences solution to monetize their premium content more effectively.

This collaboration marks a significant step forward in transforming how advertisers perceive audience measurement. By integrating Big Data and panel-based audience information, Nielsen empowers Fox TV stations to go beyond conventional age and gender demographics. Patrick Paolini, Executive Vice President of Sales at Fox Television Stations, emphasized the importance of modernizing advertising strategies to align with today's dynamic media landscape. He noted that Nielsen's innovative tools provide greater accuracy and relevance in understanding contemporary viewing habits.

The relationship between Nielsen and Fox Television Stations is rooted in mutual respect and shared goals. Paul LeFort, Managing Director of Nielsen’s Local TV business, highlighted the significance of expanding their partnership to include incremental streaming audiences and activate the new Local Advanced Audiences solution. This move underscores Nielsen's dedication to advancing the local TV industry by offering comprehensive cross-platform measurement solutions. The agreement exemplifies Fox's leadership role in embracing advanced audience measurement techniques.

As the media landscape continues to evolve, partnerships like this one are pivotal in ensuring that advertisers and broadcasters remain competitive. With Nielsen's expertise in data analytics and Fox Television Stations' commitment to innovation, both entities are well-positioned to redefine the standards of audience measurement in the digital age. Their collaboration promises to deliver more precise and actionable insights, ultimately benefiting advertisers seeking to connect with their target audiences in meaningful ways.