The coffee farming landscape in Simalungun, Sumatra, has recently faced significant challenges, primarily stemming from erratic price fluctuations over the past decade. This instability has compelled many local cultivators to explore alternative crops, seeking more reliable financial returns for their land. Historically, a thriving coffee-producing area, the region witnessed a shift towards citrus cultivation as meager coffee prices drove farmers to secure their livelihoods through other means. However, a noticeable resurgence of coffee trees emerged in late 2023, signaling renewed hope among farmers as improved coffee prices incentivized them to reinvest in coffee cultivation, anticipating better returns.

Despite this renewed enthusiasm, a critical issue soon became apparent: many newly planted coffee trees, while seemingly healthy and mature, were not yielding the expected fruit. This problem was widespread, affecting numerous local farmers who expressed frustration over the lack of red cherries on their branches. Recognizing that the success of the Tiga Raja mill depended on a bountiful harvest, it became clear that a new approach was necessary. This realization led to the understanding that recent crop rotations and evolving climatic conditions had likely altered the agricultural environment. Consequently, engaging scientific experts to address these unique local challenges with evidence-based techniques emerged as the most promising path forward, emphasizing quality over mere quantity as the new driver of financial success for these farmers.

In response to these challenges, the Tiga Raja Improvement Plan was initiated, a collaborative effort with Flo Espresso, a cafe partner. This comprehensive plan introduces several key measures to support local farmers: first, investing in and distributing 30,000 high-quality seedlings, carefully selected to suit the local microclimate, with the initial batch already distributed and more planned for 2024 and 2025. Second, a qualified agronomist has been hired to provide direct, on-the-ground support, ensuring proper planting and soil preparation, thereby mitigating risks for farmers and fostering best practices. Third, a model farm and workshop will be established at the mill, serving as a central hub for knowledge sharing, practical experimentation, and showcasing optimal farming techniques for enhanced yield and sustainability. Through these strategic interventions, the initiative aims to empower farmers to adapt to their evolving environment, improve their yields, and elevate coffee quality, ultimately fostering a more sustainable and prosperous future for the proud coffee-growing community of the region.

This concerted effort to empower local farmers and revitalize the coffee industry exemplifies how targeted support, scientific expertise, and collaborative initiatives can transform adversity into opportunity. By embracing innovation and sustainability, communities can overcome economic uncertainties and environmental changes, ensuring a brighter future for generations to come. Such endeavors highlight the importance of investing in foundational industries and the people who sustain them, fostering resilience and prosperity in the face of evolving global landscapes.