In the fast-paced world of combat sports, where every moment counts, Wasserman Boxing has redefined their media strategy with the help of ScorePlay's cutting-edge platform. Since their collaboration began in August 2023, they have successfully managed over 20 events and amassed more than 40,500 assets, including an impressive 12 million minutes of footage. This partnership reached its pinnacle during the highly anticipated KSI vs. Tommy Fury event, showcasing the platform’s ability to handle high-stakes content distribution.

Transforming Content Delivery for Combat Sports

The combat sports industry demands rapid, precise, and scalable solutions to meet the needs of fighters, promoters, sponsors, and fans alike. With ScorePlay at its core, Wasserman Boxing has achieved unparalleled efficiency in delivering professional-grade content.

Unveiling the Power of Instantaneous Workflows

Combat sports present unique challenges that traditional methods struggle to address. The immediacy required after a fight, combined with the sheer volume of assets generated per event, necessitates a robust system capable of handling such demands. David Cavan, a seasoned photographer with 15 years of experience, highlights how manual processes once consumed hours of his time. "Previously, we relied on clunky systems like Dropbox folders," he recalls. "Everyone had access to everything, which was inefficient and risky when holding back certain images."ScorePlay revolutionizes this process by enabling seamless tagging and selective distribution. For standard fight nights, photographers capture images directly into the platform, applying quick edits and uploading them to dedicated folders. AI-driven algorithms then automatically tag these assets, ensuring they reach the intended recipients promptly. During large-scale events, such as the KSI vs. Tommy Fury spectacle, photos are processed ringside and delivered instantly through FTP integration. This ensures a steady stream of content throughout the event, keeping all stakeholders engaged and informed.Cavan emphasizes the transformative impact of this approach. "Ringside photography is chaotic enough without being bombarded by requests for photos," he explains. "With ScorePlay, I can focus solely on capturing the action rather than worrying about logistics."

From Efficiency to Artistry: Elevating the Storytelling Experience

Beyond improving operational workflows, ScorePlay empowers photographers to delve deeper into the emotional essence of combat sports. By automating tedious tasks such as tagging and sorting, the platform allows artists like Cavan to concentrate on creating compelling narratives. "Before ScorePlay, much of my energy went into managing technicalities," Cavan reflects. "Now, I can dedicate myself to capturing moments that truly matter—the raw emotions, the familial connections, the triumphs and defeats." These intimate portrayals have become hallmarks of his work, resonating deeply with audiences. A poignant example emerged during the KSI vs. Tommy Fury bout, where he immortalized the embrace between Tommy Fury and his father post-fight. Such images encapsulate the human dimension of boxing, appealing not only to die-hard fans but also to casual observers.This shift underscores ScorePlay's role in elevating storytelling within the sport. It liberates creatives to push boundaries, crafting visuals that transcend mere documentation and evoke genuine emotion.

Athlete-Centric Content Distribution Redefines Promotion

For Phil Kirkbride, Head of Press and Communications at Wasserman Boxing, ScorePlay represents a paradigm shift in athlete engagement. Traditionally, sharing assets involved cumbersome procedures fraught with delays and inefficiencies. "In the past, it felt like a never-ending cycle of sending individual links and fielding endless requests," he recounts. "That era is over thanks to ScorePlay."The platform's intuitive design aligns perfectly with modern athletes' expectations. Influencers accustomed to instantaneous digital interactions now receive their professional imagery immediately upon completion of a match. "Our fighters expect nothing less than instant gratification," Kirkbride states. "They thrive in a world driven by social media, where timing is everything. ScorePlay delivers precisely what they need, right when they need it."This capability transforms fighters into effective brand ambassadors. Armed with top-tier content straight from the ring, they amplify Wasserman Boxing's presence across various platforms. Moreover, it distinguishes the organization from competitors who lack similar resources. "Fighters choose us because we offer something no one else does—a streamlined content delivery system tailored specifically to their needs," Kirkbride asserts. "It gives us a distinct edge in recruitment and retention."

Precision Tagging: Unlocking New Possibilities for Promoters and Sponsors

At the heart of ScorePlay's success lies its sophisticated AI-powered tagging system. This feature ensures accurate identification of fighters and sponsors within each asset, streamlining distribution while enhancing promotional opportunities. Cavan marvels at the precision exhibited by the platform. "ScorePlay doesn't just recognize fighters; it detects them in billboards or promotional materials too," he notes. "This level of detail is remarkable and invaluable for maximizing the utility of our content." Promoters benefit immensely from immediate access to press-ready materials, enabling swift dissemination of official announcements and highlights. Meanwhile, sponsors enjoy automatic receipt of branded content, facilitating timely activation of marketing campaigns.The synergy created by ScorePlay fosters collaboration among diverse entities within the boxing ecosystem. By centralizing operations and connecting departments across different time zones, the platform enhances coordination and productivity. "ScorePlay has been instrumental in bridging gaps between teams," Cavan affirms. "Its capabilities extend far beyond basic content management—it's a game-changer for anyone serious about leveraging media in combat sports."