ABC’s strategy focuses on meeting viewers wherever they choose to watch, whether live or streamed, ensuring that quality programming remains accessible and engaging. The network continues to invest in both established franchises and groundbreaking new series, promising a season filled with excitement and variety.
The rise of multiplatform viewing has transformed how audiences engage with television, and ABC leads this revolution. In the most recent broadcast season, Nielsen confirmed ABC as the premier multiplatform network, surpassing competitors through strategic distribution methods. Programs such as "High Potential," "Abbott Elementary," and "The Rookie" achieved record-breaking performances, reflecting the network's commitment to delivering content that resonates deeply with modern audiences.
Craig Erwich, president of Disney Television Group, emphasized the significance of these achievements. He noted that ABC's success stems from adapting to changing consumer habits and prioritizing creative excellence. By focusing on stability, innovation, and quality, ABC ensures its position at the forefront of the industry. This forward-thinking approach guarantees that the network not only meets but exceeds viewer expectations.
Among the standout shows propelling ABC to prominence are several award-winning titles. "Dancing with the Stars" reclaimed its throne as the No. 1 entertainment series in Adults 18-49 during live broadcasts. Returning to Tuesdays, it sets the stage for another thrilling season alongside "High Potential." As ABC's most-streamed new drama, "High Potential" doubled its competition in key demographics, showcasing the power of compelling storytelling combined with accessibility.
Wednesdays bring laughter with "Abbott Elementary," the top-rated comedy of the season. Joining it is "Shifting Gears," which captivated audiences in its debut year. Following these comedies is "The Golden Bachelor," featuring Mel Owens, whose charm endeared him to fans nationwide. Rounding out the evening is "Shark Tank," now airing on Thursdays with guest appearances by prominent entrepreneurs, adding fresh energy to this long-running favorite.
Thursdays introduce "9-1-1: Nashville," a spinoff expanding the universe of emergency response dramas pioneered by Ryan Murphy. Set against the vibrant backdrop of Tennessee, this series blends action-packed rescues with personal narratives of resilience and ambition. Chris O’Donnell headlines as Captain Don Sharpe, bringing his charismatic presence to the role. Alongside "9-1-1" and concluding with "Grey’s Anatomy," Thursday evenings promise nonstop excitement.
This expansion underscores ABC's dedication to building interconnected universes within its programming. Fans of medical dramas will delight in the continuation of "Grey’s Anatomy," the longest-running primetime medical show ever. Its enduring popularity speaks volumes about the network's ability to sustain interest over multiple seasons while evolving alongside societal changes.
Fridays feature "Celebrity Wheel of Fortune," hosted by Ryan Seacrest, paired with the iconic Vanna White. This family-friendly game show precedes "20/20," America's most-watched newsmagazine, offering in-depth stories that inform and inspire. On Sundays, nostalgia reigns with "America’s Funniest Home Videos" followed by blockbuster films under "The Wonderful World of Disney." Highlights include exclusive broadcasts of major motion pictures like "Avatar: The Way of Water" and "Guardians of the Galaxy: Vol 3."
These weekend offerings reflect ABC's balance between traditional formats and cutting-edge presentations. They cater to diverse tastes, ensuring there is something for everyone. Furthermore, episodes become available next day on Hulu, reinforcing the importance of convenience and flexibility in today's media landscape.
With additional midseason announcements forthcoming, anticipation builds for what lies ahead. New installments of beloved series such as "American Idol," "Celebrity Jeopardy!," "The Rookie," and "Will Trent" await eager viewers. Each addition highlights ABC's strength in nurturing talent and fostering creativity, resulting in a robust portfolio of programs tailored to contemporary preferences.
In summary, ABC's 2025 primetime schedule exemplifies the network's leadership in adapting to shifting audience behaviors. By combining proven successes with innovative concepts, ABC solidifies its status as a trailblazer in the world of television. Tune in to witness history unfold week after unforgettable week.