A curious new trend has taken the internet by storm, particularly on TikTok: the 'coffee bucket.' This trend, which involves serving copious amounts of coffee in an actual bucket, has sparked widespread discussion and even caught the attention of mainstream media. While its exact origins remain somewhat ambiguous, it appears to have gained traction through customers bringing their own large containers to be filled at coffee establishments.
This viral sensation has prompted some coffee shops, notably in states like Missouri, Oklahoma, California, and Connecticut, to introduce their own interpretations of this oversized drink. Typically, these 'coffee buckets' contain approximately 34 ounces of a latte-style concoction, surprisingly with just four shots of espresso. For example, at Dulce Vida, a Mexican-inspired coffee shop in Tulsa, their 'La Cubeta' sells for around $12, with an additional charge for flavorings. The popularity of these colossal coffees is undeniable, with some establishments reporting that 'coffee buckets' account for a significant portion of their sales, leading customers to travel considerable distances just to experience them.
Interestingly, some experts suggest that this trend is not primarily driven by Gen Z, but rather by millennial mothers seeking a novel way to invigorate their routines. Others view the emergence of the coffee bucket as a counter-reaction to recent shifts towards more mindful and less caffeinated consumption habits. There’s an undeniable element of extravagance to this trend, which can be seen as either an exciting new development in coffee culture or a concerning sign of the devaluation of the beverage itself. Despite any critiques regarding its potential to diminish the appreciation for coffee's intrinsic value, the sheer affordability and novelty of a 34-ounce latte for $12 make it an appealing option for many.
The 'coffee bucket' trend, while seemingly extravagant, reflects a fascinating evolution in consumer preferences, moving beyond traditional coffee consumption norms. It underscores a desire for unique, large-format experiences that challenge conventional ideas about moderation. This shift, driven by a blend of curiosity, value, and perhaps a touch of playful rebellion against established trends, reminds us that the world of beverages is constantly innovating. Embracing new experiences, even those as unconventional as a bucket of coffee, can be a testament to our adaptability and openness to novel forms of enjoyment, injecting a fresh perspective into everyday routines.