Boxing
Saudi Arabia's Boxing Ventures Face Uncertainty Amid Shifting Alliances
2025-05-20

The landscape of boxing promotions is undergoing significant changes, particularly concerning Saudi Arabia's ambitions in the sport. A potential partnership between the nation and TKO Group, led by Dana White, initially promised a groundbreaking takeover. However, recent developments suggest otherwise. Prominent promoter Eddie Hearn of Matchroom Boxing expresses doubts about the sustainability of this alliance. The shifting dynamics are highlighted by the rescheduling of a major fight involving Canelo Alvarez and Terence Crawford to September 13, conflicting with a UFC event. Despite uncertainties, Hearn remains committed to working with Turki Alalshikh on future ventures.

Amidst these transformations, questions arise regarding the future of Saudi Arabia's involvement in boxing. Initially, a grand league was announced, backed financially by the Saudis and operationally supported by TKO. Yet, complications have emerged as Dana White voiced his disdain for stadium events, contradicting earlier plans. Furthermore, Netflix's silence on broadcasting the Alvarez-Crawford bout adds to the ambiguity. These issues culminate in public speculation about a possible rift between Alalshikh and TKO before their collaboration has fully materialized.

Hearn articulates his skepticism about White's success in boxing, emphasizing that Matchroom Boxing will continue its independent operations regardless of Saudi ties. He highlights the financial benefits derived from collaborations with Alalshikh, which have significantly boosted opportunities for both the sport and fighters. Moreover, he distinguishes between various components of Alalshikh's engagement—TKO’s league, Ring magazine events, and Riyadh Season activities. According to Hearn, as long as promoters possess the talent required by Alalshikh, partnerships will endure.

Further complexities arise when considering the disparity in revenue structures between UFC and boxing. While UFC events generate more income, boxers command higher salaries. This discrepancy could potentially create tensions if Dana White extends his financial strategies from UFC to boxing. Hearn anticipates intriguing outcomes, noting that at some point, UFC athletes might question the disparity in compensation compared to their boxing counterparts.

Despite uncertainties, Matchroom Boxing continues forging alliances across networks and promoters to stage prominent fights. Upcoming events include Katie Taylor versus Amanda Serrano at Madison Square Garden and participation in Alalshikh's "Ring III" event in Queens. Hearn optimistically views these collaborations as indicative of a positive era for boxing. Promoters and fighters alike seem increasingly aligned towards crafting exceptional matches, fostering a thriving environment for the sport irrespective of external challenges.

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