Renowned as one of the greatest tennis champions of all time with 23 Grand Slam titles, Serena Williams has shifted her focus from the court to the corporate world. Since retiring from professional sports in 2022, she has dedicated herself to building her venture capital firm, Serena Ventures, which she launched in 2017, and has taken on a significant role as Entrepreneur in Residence at global consumer goods leader Reckitt.

In an exclusive conversation filmed in Cannes, France, for CNBC’s “Meets” series, journalist Tania Bryer sits down with Williams to explore the personal and professional motivations behind her transition. The discussion delves into the mindset that made her a champion, how she’s applying those same principles to entrepreneurship, and what drives her commitment to supporting underrepresented founders through investment.

The dialogue also highlights Williams’ broader vision beyond business—her passion for fostering inclusion and creating opportunities for diverse voices. Her journey reflects a powerful transformation from athletic excellence to impactful leadership, showing how resilience, strategic thinking, and a strong sense of purpose can transcend industries and inspire meaningful change.

Williams' story is not just about success in sports or business—it's a testament to the power of reinvention and the importance of using one's influence to uplift others. As she continues to break barriers off the court, she sets a compelling example of how determination and inclusivity can shape a lasting legacy.