In a remarkable marketing move, SNK has integrated soccer legend Christiano Ronaldo and DJ Salvatore Ganacci into their game Fatal Fury: City of the Wolves as playable characters. Adding to this, they've unveiled a trailer that also promotes an upcoming boxing match between Chris Eubank Jr. and Conor Benn. The trailer features streamer Speed and influencer/boxer KSI visiting SNK headquarters, encountering a colossal Geese Howard statue, and engaging in pixel art battles alongside boxers transformed into game characters. This creative approach not only highlights the game but also ties into real-world events, showcasing SNK’s innovative promotional strategies.

The latest trailer from SNK begins with an intriguing scene where popular streamer Speed and internet sensation KSI make their way into the company's headquarters. Their journey takes an unexpected turn when they stumble upon a massive statue of Geese Howard, one of the most iconic antagonists in the Fatal Fury series. Inside the server room, a digital version of Geese convinces Speed to activate a mysterious button, which transports them into the game's universe. In this realm, they encounter classic characters like Billy Kane and Raiden, blending seamlessly into the retro aesthetic of the original Fatal Fury games.

As the trailer progresses, it transitions from the nostalgic pixel art style to the cutting-edge graphics of Fatal Fury: City of the Wolves. Here, Speed finds himself in a modern setting where he faces off against formidable fighters Mai Shiranui and Preecha. This blend of old and new visuals emphasizes the evolution of the series while maintaining its core identity. Although there are concerns about potential new characters joining the roster, the full cast and Season 1 DLC have already been disclosed, ensuring no surprises on that front.

This promotional video serves a dual purpose, promoting both the game and the highly anticipated boxing match between Chris Eubank Jr. and Conor Benn scheduled for April 26. Fans eagerly await the release of Fatal Fury: City of the Wolves on April 24, available across multiple platforms including PlayStation 5, PlayStation 4, Xbox Series X|S, and PC. Through this innovative approach, SNK continues to captivate audiences worldwide.

Beyond just promoting the game, this trailer offers a glimpse into SNK's broader strategy to engage fans through cross-platform collaborations and real-world tie-ins. By intertwining gaming culture with sports and entertainment, they create a unique experience that resonates with a diverse audience. As the release date approaches, players and spectators alike can look forward to an exciting fusion of virtual and real-life events.