Myntra introduces its latest campaign for M-Now, a delivery service promising fashion and beauty solutions within minutes. The campaign, created by DDB Mudra, features actor Vihaan Samat, comedian Sumukhi Suresh, and influencers Sakshi Shivdasani and Ayesha Kanga. Through humor and relatable scenarios, the ads showcase how M-Now delivers trendy outfits and beauty essentials quickly, catering to modern consumers who need instant style upgrades. Each cast member was chosen for their ability to connect with audiences through authenticity and charm. The campaign highlights real-life emergencies—like last-minute events or sudden photo sessions—where looking good is crucial but time is limited.
Humor Meets Speed: The Creative Vision Behind M-Now’s Campaign
The M-Now campaign cleverly combines comedy with convenience, aiming to position Myntra as the go-to solution for urgent fashion needs. Conceptualized by DDB Mudra, the campaign uses humorous yet realistic situations to illustrate how quickly users can receive stylish items when time is short. Actors and influencers were selected not only for their popularity but also for their ability to portray characters that resonate with everyday experiences. This approach ensures that viewers see themselves in the stories being told, reinforcing the idea that fashion fixes don’t have to be stressful.
At the heart of the campaign are two ad films featuring distinct yet equally entertaining narratives. In one scenario, Vihaan Samat finds himself rushing to look sharp before an important event, while Sumukhi Suresh injects comedic chaos into a seemingly ordinary moment. Meanwhile, Sakshi Shivdasani and Ayesha Kanga navigate a beauty crisis in an unexpected setting—a police station—just before their mugshots are taken. These fictional yet familiar situations highlight the urgency of needing quick fashion and beauty solutions. The ads emphasize how M-Now delivers these essentials in minutes, allowing users to maintain their confidence without the hassle. By blending humor with practicality, the campaign makes a strong emotional connection with its audience, showcasing Myntra’s understanding of modern lifestyle demands.
Celebrating Confidence and Convenience Through Relatable Characters
The casting choices for the M-Now campaign reflect Myntra’s strategy to connect with diverse consumer groups through authentic representation. Each personality brings a unique energy that aligns with the brand’s message of speed, style, and spontaneity. Vihaan Samat embodies charm and groundedness, making his character both appealing and believable. Sumukhi Suresh contributes wit and humor, turning everyday mishaps into moments of laughter. Influencers Sakshi Shivdasani and Ayesha Kanga bring a Gen Z perspective, resonating with younger audiences who value authenticity and immediacy in their digital content.
Abhishek Gour, senior director of marketing at Myntra, emphasizes that the campaign is designed to blend humor with the brand’s promise of fast, reliable service. He explains that M-Now isn’t just about speed—it’s about empowering users to feel confident whenever and wherever they need it. Vihaan Samat shares his enthusiasm for being part of a project that captures the essence of modern urgency, describing how everyone has faced those frantic moments before an important occasion. For him, the campaign successfully mirrors real life, where a simple tap can solve a fashion emergency. Sumukhi Suresh adds that the narrative embraces both spontaneity and self-expression, highlighting how fashion plays a role in personal confidence. Together, the cast helps communicate Myntra’s vision of making style accessible, effortless, and fun—no matter the situation.