World Tennis with Harry Cicma, a globally acclaimed tennis television series, has entered its 16th season with the announcement of SXY.com as its new Title Sponsor. The show, known for its in-depth storytelling and exclusive access to top athletes, continues to captivate audiences across more than 100 million households in the U.S. Broadcast on major networks such as NESN, MASN, and Fox Las Vegas, the program remains a cornerstone of tennis media. Hosted by former ATP player and award-winning sports anchor Harry Cicma, each episode features interviews with tennis legends and coverage from elite tournaments. SXY.com, a leader in paddle sports innovation, brings strategic support to expand the show’s legacy and spotlight emerging sports like beach tennis and pickleball.

The 12-episode annual series has long been a staple for tennis enthusiasts nationwide. With a viewership spanning over 100 million homes, it airs on prominent platforms including NESN, MASN, Fox Las Vegas, Silver State Sports Network, and several other national networks. Each half-hour episode is packed with behind-the-scenes insights, athlete profiles, and event highlights that bring fans closer to the action. Cicma’s deep industry knowledge and charismatic hosting style have made the show a trusted voice in tennis broadcasting for two decades.

Harry Cicma brings a unique blend of athletic experience and media expertise to the series. A former professional tennis player, Rutgers standout, Wharton alumnus, and Emmy Award winner, Cicma combines insider perspective with polished presentation. His conversations with players like Rafael Nadal, Serena Williams, Carlos Alcaraz, and Aryna Sabalenka offer rare glimpses into the minds of champions. Additionally, the show covers prestigious events such as the US Open, Indian Wells, and Desert Smash, capturing the excitement and evolution of the sport year after year.

This season marks a significant milestone with the introduction of SXY.com as the title sponsor. Recognized for their leadership in paddle sports manufacturing and promotion, SXY.com aligns perfectly with the show’s mission to elevate racquet-based athletics. Their sponsorship will help sustain the program’s high production standards while expanding its reach to new audiences. Cicma praised the partnership, noting that SXY.com’s dedication to growing sports like pickleball and beach tennis complements the show’s vision of inclusivity and innovation in athletic storytelling.

As the 2025 season kicks off on July 1, World Tennis with Harry Cicma will continue delivering compelling narratives and expert analysis throughout the year. The collaboration with SXY.com not only reinforces the program’s role as a premier tennis broadcast platform but also signals a broader embrace of evolving racquet sports. Viewers can expect a dynamic lineup of episodes that celebrate both legendary figures and emerging talents, all while showcasing the vibrant culture surrounding tennis and related disciplines on a global scale.