In a remarkable transformation, the sport of tennis has taken root in Saudi Arabia, captivating both locals and expatriates. Once a niche activity confined to private compounds and embassies, tennis is now gaining momentum as part of an ambitious economic diversification plan spearheaded by Crown Prince Mohammed bin Salman. Initiatives such as "Tennis for All" are fostering grassroots participation, while high-profile events like the Six Kings Slam have brought global attention to the kingdom's burgeoning sports scene. This shift not only reflects a growing interest in healthier lifestyles but also highlights opportunities for entrepreneurship within the sports sector.

A Growing Passion for Tennis Across Saudi Arabia

Amidst the vibrant energy of Riyadh, Noelle al-Jaweini found herself drawn into the world of tennis through a casual invitation from her cousin. What began as a stress-relief activity quickly evolved into a passionate pursuit, with Noelle increasing her lessons from once a week to thrice weekly. Her story mirrors the broader trend sweeping across Saudi Arabia—a nation traditionally dominated by football culture that is now embracing tennis.

Since its introduction in the 1960s, tennis had remained largely inaccessible due to limited facilities concentrated in diplomatic quarters and exclusive residential areas. However, recent years have seen significant changes. In line with Vision 2030, the government identified sports as a crucial pillar for promoting physical well-being among youth. Consequently, programs such as Tennis for All were introduced, training over 2,000 students nationwide. Additionally, partnerships with educational institutions aim to integrate tennis into school curriculums.

High-profile tournaments further invigorated public enthusiasm. The inaugural Diriyah Tennis Cup in 2019 showcased top international players against the stunning backdrop of historic mud-brick structures. Last year’s Six Kings Slam elevated stakes even higher, offering record-breaking prizes totaling millions of dollars. For Hussam al-Harbi, witnessing these legends perform live was nothing short of exhilarating. Inspired, he too picked up the racket, appreciating both the mental focus and social connections it fosters.

Despite this progress, challenges persist. Accessible courts remain scarce, particularly in sprawling cities like Riyadh, where booking costs can deter casual players. Entrepreneurs like Faris al-Turki seized the opportunity, establishing venues like Net Tennis Academy to meet rising demand. His venture thrives not only on adult enthusiasts but increasingly on families eager to introduce their children to the sport.

From Maldives vacations to Riyadh courts, Turki’s journey underscores the universal appeal of tennis—an activity suitable for all ages, bridging generations through shared passion.

As Saudi Arabia continues nurturing its budding tennis culture, the potential impact extends beyond mere recreation. It symbolizes a dynamic society prioritizing health, innovation, and inclusivity.

The rise of tennis in Saudi Arabia serves as a powerful reminder of how strategic initiatives can reshape cultural landscapes. By investing in infrastructure and fostering community engagement, the kingdom exemplifies what it means to build sustainable sports ecosystems. As more individuals discover the joys of tennis, they contribute to a thriving network of players united by mutual respect and camaraderie. This evolution inspires hope for similar transformations worldwide, proving that change begins one serve at a time.