Since assuming leadership of the Keystone Contractors Association (KCA) in 2016, Jon O’Brien has been instrumental in reshaping Pennsylvania’s construction industry. His focus extends beyond technical advancements to address critical workforce well-being issues, particularly the opioid crisis. Recognizing the industry's vulnerability, O’Brien has mobilized resources and partnerships to support workers and reduce overdose rates.

Empowering Workers, Saving Lives: A Commitment to Recovery and Safety

The Evolution of Industry Support

O’Brien’s journey in the construction sector began in 2002 with roles at SSPC and later as Director of Industry Relations at the Master Builders Association of Western PA. Upon joining KCA in 2016, he faced an organization with only 26 members. Under his strategic leadership, membership surged to over 100 companies, impacting labor relations across more than 1,000 firms statewide. This expansion laid a robust foundation for addressing pressing challenges like substance use disorder.The construction industry, notorious for high rates of substance misuse, became a focal point for O’Brien. According to CDC data, construction workers experience the highest overdose death rates among major industries—over six times higher than the general workforce in Pennsylvania. Chronic pain from job-related injuries and the availability of prescription opioids exacerbate this issue. Recognizing the urgency, O’Brien spearheaded initiatives to combat this crisis head-on.

Raising Awareness Through Collaboration

One of O’Brien’s key strategies involved forming coalitions with safety leaders and organizations such as the National Safety Council (NSC). These collaborations aimed to provide employers and employees with essential resources and support networks. In 2017, O’Brien initiated Construction Opioid Awareness Week, which started as a member-exclusive event but rapidly expanded. By 2018, it garnered legislative backing and became an annual observance across Pennsylvania, fostering open dialogues about addiction and breaking down stigmas.The impact of these efforts was profound. In 2018, O’Brien received a heartfelt message from an electrician in recovery, emphasizing the life-saving potential of these initiatives. Such testimonials underscored the importance of creating spaces where personal struggles could be openly discussed—a rarity in the traditionally stoic construction culture.

Broadening Reach Through Media and Advocacy

To amplify the message further, O’Brien co-hosted the Building Pennsylvania Podcast with Chris Martin from Atlas Marketing. The podcast addressed addiction, mental health, and suicide prevention, reaching thousands of listeners across the state and beyond. One notable campaign promoted by KCA was the NSC’s “Opioids – Warn Me” sticker initiative, encouraging workers to discuss prescriptions with healthcare providers and explore alternatives to opioids.KCA’s commitment earned national recognition when they signed the White House Challenge to Save Lives from Overdoses. This milestone connected KCA with broader federal initiatives and corporations dedicated to reducing overdose deaths. O’Brien’s invitation to the White House in fall 2024 highlighted the significance of construction’s role in this mission, alongside entities like Amazon and Major League Baseball.

Fostering Recovery-Friendly Workplaces

A cornerstone of O’Brien’s efforts is promoting recovery-friendly workplaces. These environments reduce stigma, allowing employees to seek help without fear. Educational resources on substance use disorder, mental health support, and policies that encourage rather than penalize recovery are crucial components. SAFE Project’s SAFE Workplaces initiative complements these efforts with training toolkits, stigma reduction programs, and naloxone guidance. Naloxone, a life-saving medication, can reverse opioid overdoses, significantly reducing fatalities among high-risk groups. Making it available and training staff on its use has proven effective in emergencies.For O’Brien, addressing the opioid crisis goes beyond meeting workplace safety mandates; it’s about creating an environment that supports and protects employees at all levels. His work, bolstered by SAFE Project’s resources, has enabled construction companies to foster a culture of recovery and empathy, reducing overdose risks and empowering the workforce.

A Path Forward for the Industry

Through collective efforts, the construction industry is making significant strides in protecting and empowering its workforce. Initiatives like those led by O’Brien ensure that every worker feels valued, supported, and safe. If you or someone you know is struggling with substance use disorder, SAFE Project offers comprehensive resources through the SAFE Solutions platform, connecting individuals to support groups, treatment providers, and crisis intervention services. Together, these actions pave the way for a healthier, more resilient construction industry.