Retail
Understanding the Consumer: Trump and Musk's Appeal to Working-Class Voters
2025-02-15

In a recent interview, Democratic Senator Ruben Gallego of Arizona highlighted how former President Donald Trump and Tesla CEO Elon Musk have managed to resonate with working-class voters. According to Gallego, both figures have demonstrated a keen understanding of consumer needs, which translates into political appeal. This connection was particularly evident in the 2024 election results, where Trump successfully flipped Arizona back into the GOP column. Gallego’s own victory in the Senate race underscores the shifting dynamics within the state, as he secured a win by addressing economic concerns that resonated deeply with voters.

Gallego emphasized that Trump and Musk are highly engaged with everyday people, whether through their business ventures or public personas. This engagement has allowed them to build a rapport with voters who feel understood and represented. The senator noted that working-class individuals often aspire to achieve financial success, viewing the ultrawealthy not as competitors but as role models. As a result, these voters tend to give Trump and Musk the benefit of the doubt, trusting that their policies will ultimately align with their interests.

The senator also pointed out that this trust may be tested when specific policy decisions impact voters directly. For instance, Gallego predicted potential backlash against the GOP's proposed tax bill, which could introduce significant cuts to social programs like Medicaid and food assistance. He believes that once these changes start affecting people personally, there will be a shift in public opinion. “That’s when you’re going to see people saying, ‘No, no, no, that’s not what I want,’” Gallego remarked.

Gallego’s insights reflect his experience in Washington, having served in the House for a decade before moving to the Senate. His victory in a competitive race against Republican Kari Lake highlights his ability to connect with diverse voter groups, especially on economic issues. Despite the challenges posed by a three-way race possibility, Gallego’s focus on engaging with voters across all demographics helped him secure a win. As the first Latino senator from Arizona, Gallego’s success is attributed to his efforts in addressing the economic concerns of working-class voters, setting a new precedent for future elections.

Ultimately, Gallego’s analysis reveals the nuanced relationship between wealth, politics, and voter sentiment. While Trump and Musk have successfully tapped into the aspirations of working-class Americans, the long-term sustainability of this connection remains uncertain. The upcoming policy debates and their real-world impacts will likely shape the future of this dynamic, influencing how voters perceive these influential figures in the coming years.

more stories
See more