Renowned brewing company Athletic Brewing has partnered with five culinary legends to unveil Aftershift, a limited-edition non-alcoholic beer. This collaboration aims to support mental health initiatives in the food service industry by donating proceeds to the Southern Smoke Foundation. The beverage features a refreshing blend of citrus and herbal notes, symbolizing the resilience of chefs who have navigated demanding kitchen environments.

The launch coincides with Mental Health Awareness Month, highlighting the importance of well-being within the culinary community. With its innovative brewing techniques, Athletic Brewing continues to lead the charge in crafting exceptional non-alcoholic beverages that cater to evolving consumer preferences while supporting meaningful causes.

Culinary Collaboration for a Cause

This segment explores how Athletic Brewing joined forces with celebrated chefs to create Aftershift, emphasizing their shared commitment to promoting mental health awareness. By blending their expertise, they crafted a unique brew that reflects both culinary artistry and dedication to community support.

The partnership between Athletic Brewing and renowned chefs Chris Cosentino, Chris Shepherd, David Chang, Ashley Christensen, and Sarah Grueneberg showcases an inspiring collaboration. Each chef brings years of experience navigating high-pressure kitchen environments, which underscores the significance of mental health in the culinary world. Together, they developed Aftershift, a golden-hued beverage infused with lime leaf and yuzu, representing not only their passion for flavor but also their collective desire to give back to the hospitality community. Through this initiative, they aim to provide critical resources to those facing mental health challenges, ensuring no one feels alone in their journey toward wellness.

Pioneering Non-Alcoholic Beverages

This section delves into Athletic Brewing's groundbreaking approach to creating non-alcoholic beers, highlighting their impact on the industry and commitment to sustainability. Their proprietary method redefines traditional brewing processes, offering consumers flavorful alternatives without compromising quality.

Athletic Brewing Company has revolutionized the non-alcoholic beverage landscape since its commercial debut in 2018. By reinventing nearly every step of the brewing process through meticulous experimentation, they've established themselves as leaders in innovation and taste. Their flagship product, Aftershift, exemplifies this dedication, providing a delicate balance of tartness and bitterness ideal for unwinding after long days. As consumer demand for reduced alcohol consumption grows, Athletic continues to drive category growth, capturing nearly 20% of the U.S. market share. Beyond their contributions to the beverage sector, Athletic prioritizes environmental stewardship via programs like Two For The Trails, donating up to $2 million annually to preserve natural spaces. This holistic approach ensures their success extends beyond business metrics, fostering positive change across multiple dimensions of society.