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We are on the brink of a significant transformation in Morrison as the town prepares for the construction of its first hotel, set to redefine local hospitality and tourism. With plans underway to dismantle two iconic street-level businesses, this project promises not only architectural innovation but also a boost to the local economy and community engagement.

Discover the Future of Hospitality in Morrison: A Gateway to Unforgettable Experiences

Paving the Way for Change

The development of the Red Hotel marks a pivotal moment in Morrison’s history. As the initial phase commences with the demolition of Blend and Morrison Glass, anticipation builds for what lies ahead. Scheduled for late January or early February, this demolition will pave the way for the hotel’s groundbreaking, anticipated to start approximately one month later. Chad Wallace, COO of Root Architecture, envisions a 14-month timeline, aiming for an opening that aligns with the bustling 2026 Red Rocks concert season.Wallace emphasizes the meticulous planning required for such an urban site. Limited space along Bear Creek Avenue necessitates strategic staging and coordination with local authorities. "We’re treating this like any downtown urban build," he explains. "It demands precision and conscientiousness, ensuring minimal disruption while maximizing efficiency."

A Hub for Community and Visitors

The Red Hotel is poised to become more than just a lodging facility; it aims to be a vibrant hub for both locals and tourists. The ground floor will feature a café offering premium coffee and breakfast fare in the mornings, transitioning into a cozy spot for wines, beers, and light bites later in the day. While full kitchen amenities won’t be available, a prep kitchen will support limited food service. Wallace clarifies, "Our goal is to enhance the guest experience by encouraging exploration of Morrison’s diverse dining scene."The hotel’s design includes a modest 22 rooms, a number recently adjusted from the original 20. This modification reflects a pragmatic response to rising costs and logistical constraints. Initially, Root Architecture planned to relocate their offices to the main floor, but financial considerations led to downsizing this plan. "We’ve optimized the layout to ensure every square foot serves our guests effectively," Wallace notes.

Overcoming Challenges and Embracing Innovation

The approval process for the Red Hotel was not without its hurdles. Contentious debates before the Morrison Town Board and planning commission highlighted conflicts within existing codes. In response, the board imposed a temporary moratorium on development, allowing time for regulatory revisions. Ultimately, developers agreed to a scaled-back design, stepping back the third floor to harmonize visually with neighboring one-story buildings.This compromise ensures the hotel blends seamlessly into the town’s landscape while meeting safety and aesthetic standards. "The stepped-back design enhances the overall streetscape," Wallace observes. "It respects the character of Morrison while introducing modern elements that attract visitors."

A Catalyst for Economic Growth

Beyond its architectural significance, the Red Hotel represents a catalyst for economic growth in Morrison. By attracting more tourists and events, it promises to invigorate local businesses and create job opportunities. Wallace envisions a ripple effect that benefits the entire community. "Hotels often serve as anchors for broader development," he says. "We see this as a foundation for future projects and investments."Moreover, the hotel’s proximity to the Red Rocks Amphitheatre positions it as an ideal base for concertgoers and travelers. Its unique blend of hospitality and community engagement sets a new standard for Morrison, promising an era of prosperity and cultural enrichment.

English

Discover the Future of Hospitality in Morrison: A Gateway to Unforgettable Experiences

Paving the Way for Change

A Hub for Community and Visitors

Overcoming Challenges and Embracing Innovation

A Catalyst for Economic Growth