In a significant move, Xiaomi is set to introduce its electric vehicles (EVs) to international markets within the next few years. The company's president, William Lu, made this announcement at the Mobile World Congress in Barcelona. This expansion follows the recent launch of Xiaomi’s premium EV model, the SU7 Ultra, in China. Starting at 529,000 Chinese yuan ($72,627), the SU7 Ultra marks Xiaomi’s second entry into the EV market since its venture began in 2021. With impressive sales and growing ambitions, Xiaomi aims to challenge global leaders like Tesla in the EV sector.

Details of Xiaomi's International Expansion Plans

In the heart of the bustling city of Barcelona, during the Mobile World Congress, Xiaomi unveiled its ambitious plans to expand its electric vehicle lineup beyond China’s borders. William Lu, the company’s president, expressed excitement about bringing Xiaomi’s innovative EVs to the global stage in the coming years. Although no specific timeline has been disclosed, this move underscores Xiaomi's strategic intent to compete with established players such as Tesla.

This week, Xiaomi launched its first luxury electric car, the SU7 Ultra, in Hangzhou, Zhejiang Province. The vehicle, which starts at an impressive 529,000 Chinese yuan ($72,627), garnered 15,000 pre-orders within just 24 hours. The SU7 Ultra will be showcased at Xiaomi’s booth during the Mobile World Congress, highlighting the brand's commitment to innovation and quality.

The SU7 Ultra is Xiaomi’s second foray into the EV market, following the successful introduction of the SU7 last year. Since then, Xiaomi has delivered over 100,000 units, solidifying its position in the domestic market. The company, originally known for its smartphones, has seen a remarkable surge in stock value—almost 300% over the past year—driven by its EV success and recovering smartphone sales.

To further capitalize on this momentum, Xiaomi also introduced the high-end Xiaomi 15 Ultra smartphone at the event, aiming to challenge Samsung on a global scale. With these dual advancements in both automotive and mobile technology, Xiaomi is positioning itself as a formidable player in multiple industries.

From a journalistic perspective, Xiaomi's aggressive push into the global EV market signals a pivotal shift in the industry. As one of the world’s leading smartphone manufacturers, Xiaomi’s entry into the EV arena could disrupt traditional market dynamics. The company’s ability to innovate and adapt rapidly may offer valuable lessons for other tech giants looking to diversify their product lines. Moreover, Xiaomi's success in capturing consumer interest with its premium offerings suggests that affordability and advanced features are key factors driving market growth. This expansion could potentially reshape the competitive landscape, encouraging more companies to explore cross-industry opportunities.