The Entertainment Marketing Summit 2025, organized by Variety and sponsored by Deloitte, is set to take place on April 24 in Los Angeles. This event brings together top marketing executives from various entertainment sectors. Notable participants include Jennifer Storms from NBCUniversal, JP Richards from Lionsgate Films, Martha Morrison from Pixar, Michelle Hooper from Searchlight Pictures, and more. Panels will explore fan favorite campaigns, novel audience engagement strategies, and the business of reality TV and sports programming. The summit also features discussions on franchise world-building, gaming's influence on the creator economy, and innovative marketing approaches.
Key Figures and Events Highlighted at the Entertainment Marketing Summit
In the vibrant city of Los Angeles, amidst a whirlwind of creative energy, industry leaders are convening for an exceptional gathering—the Entertainment Marketing Summit 2025. Among the esteemed attendees are prominent figures such as Jennifer Storms, Chief Marketing Officer at NBCUniversal Television & Streaming; JP Richards, President of Worldwide Marketing at Lionsgate Films; and Martha Morrison, Head of Marketing at Pixar, 20th Century Studios, and Walt Disney Animation. These individuals, alongside others like Dwight Caines from Universal Pictures and Christian Parkes from Neon, will participate in a keynote roundtable discussion focused on chief marketing strategies.
Beyond this, Stephanie Gibbons from FX and Dawn Yang from TikTok will delve into the intricacies of crafting successful fan campaigns. Gayle Troberman, Executive Marketing Advisor at iHeartMedia, will discuss groundbreaking methods her organization employs to connect with audiences. Furthermore, Alison Levin from NBCUniversal and Dorit Kemsley from "The Real Housewives of Beverly Hills" will analyze how brands leverage the Bravosphere across multiple platforms. The reality duo Heidi Montag and Spencer Pratt will share insights into their social media success stories impacting both music and entertainment industries.
Rohith Nandagiri from Deloitte Consulting LLP will guide a session exploring the art of world-building within entertainment franchises. David Croyé, founder and CEO of JustWatch, will contribute his expertise on enhancing box office strategies. Additionally, Darren Abbott from Hallmark and Kristine Segrist from Canva will join a panel discussing impactful marketing techniques. Gaming experts Jarell Thompson and Angelique Hernandez from Havas Play will address how gamers are reshaping the creator economy. Jo Fox from ESPN and Adam Deutsch from Deloitte Consulting LLP will examine the challenges and solutions in building expansive sports audiences.
Doug Van Dyke from Deloitte emphasizes the necessity for the entertainment sector to embrace innovation and adaptability, urging understanding of younger demographics and leveraging technology for personalized content delivery. Attendees can look forward to networking opportunities at the Pinterest Premiere Café throughout the day. With limited space available, interested parties are encouraged to register promptly.
This summit exemplifies the importance of staying ahead in a rapidly evolving industry. As highlighted by numerous speakers and panels, the future of entertainment relies heavily on embracing technological advancements, personalization, and strategic partnerships. By fostering these elements, the industry can continue captivating diverse audiences worldwide.